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EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation [“The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thriveClear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cyclesImprove collaboration when major, fast-paced responses are necessaryContinually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details. |
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In 2004, a California computer whiz named Barrett Lyon uncovered the identity of a hacker running major assaults on business websites. Without fully grasping the repercussions, he set on an investigation that led him into the heart of the Russian mob. Cybercrime was evolving. No longer the domain of small-time thieves, it had been discovered by sophisticated gangs. They began by attacking corporate websites but increasingly stole financial data from consumers and defense secrets from governments. While Barrett investigated the cutting edge of technology crime, the U.S. government struggled to catch up. Britain, however, was a different story. In the late 1990s, the Queen herself had declared safe e-commerce a national security priority. Agents from the London-based National Hi-Tech Crime Unit sought out Barrett and enlisted his help. They also sent detective Andrew Crocker, a Welsh former boxer, to Russia to track down and prosecute the hackers—and to find out who they worked for. Fatal System Error penetrates both the Russian cyber-mob and the American mafia as the two fight over the Internet’s massive spoils. It takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica, London, and Russia. Using unprecedented access to mob businesses and Russian officials, it shows how top criminals earned protection from the Russian government—and how Barrett Lyon and Andrew Crocker got closer to the titans of the underground economy than any previous outsider. Together, their stories explain why cybercrime is much worse than you thought—and why the Internet might not survive. |
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If you want to create awesome Rapsberry Pi projects but don’t know where to start, then keep reading… Have you tried learning about the Raspberry Pi, but been overwhelmed by technical jargon that just doesn’t make sense?  That’s the problem with most resources for the Pi. They overcomplicate the process and assume that you’re already a master programmer who knows dozens of programming languages.  …But did you know that it doesn’t have to be that complicated?  In fact, it’s possible for absolute beginners with ZERO coding experience to create cool projects using the Raspberry Pi, within just the first hour of switching it on! Wouldn’t you like to learn how to do the same? As you may well know, the Raspberry Pi is a palm-sized, cheap and cutting-edge microcomputer that is threatening to make your old bulky PC obsolete. The Pi can be used to create amazing projects such as media centers, security systems, home automation systems, and gaming consoles just to name a few. But unfortunately, many people who buy a Raspberry Pi never learn how to use it properly. They simply get overwhelmed and give up. That’s where this book comes in… By using simple language, tons of examples, and easy to follow steps, we make using the Raspberry Pi simple & fun for everyone – regardless of your level of computer-savvy!  Seriously, if you can switch on a computer – you can learn how to use the Raspberry Pi! Here’s what you’ll discover inside:   Which Model Of The Raspberry Pi You Should Choose What Projects The Raspberry Pi Can Be Used For What Programming Languages You Can Use On The Pi How An Absolute Beginner Can Learn To Write Computer Code In Minutes How To Set Up The Raspberry Pi Out Of The Box The Simple Way To Turn Your Raspberry Pi Into A Media Center Much, Much More!     |
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Unravel the mysteries of blockchains   Blockchain technologies are disrupting some of the world’s biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do). This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world’s best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments. Get a clear picture of what a blockchain can do Learn how blockchains rule cryptocurrency and smart contracts Discover current blockchains and how each of them work Test blockchain apps Blockchain has become the critical buzzword in the world of financial technology and transaction security — and now you can make sense of it with the help of this essential guide. |
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Dédié au Wi-Fi pour macOS et iOS, ce guide pratique se scinde en trois parties. La première se consacre à votre réseau domestique sans fil. Il vous accompagne dans son installation, mais également dans sa configuration et sa sécurisation. Savez-vous par exemple établir une connexion anonyme ou améliorer les performances de celle-ci ? Ce guide vous répond précisément et méthodiquement. La seconde partie se concentre plus volontiers sur vos loisirs, abordant notamment les problématiques liées au streaming audio et vidéo, à la diffusion dans plusieurs pièces ou encore au jeu sur tous types d’appareil. La troisième partie vous aide dans les tâches quotidiennes : échange de données avec AirDrop, connexion à des hotspots, diagnostic de panne, gestion des sauvegardes sans fil et enfin une sélection d’accessoires sans fil de qualité. Bonne lecture ! |
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Ce guide pratique de 267 pages consacré à iCloud se décompose en trois parties distinctes. La première pose les bases du principe de stockage de données dans le nuage, nommé iCloud chez Apple : présentation des fonctions principales, niveau de sécurité, configuration personnalisée suivant l’appareil connecté à iCloud, etc. Le second chapitre s’intéresse à vos actions au quotidien avec le cloud : gestion des documents personnels, édition de fichiers directement sur le nuage, sauvegarde du contenu de ses appareils sur iCloud, centralisation de ses photos personnelles, partage simplifié d’albums ou encore transfert de fichiers volumineux. La troisième partie vous invite enfin à aller plus loin dans l’usage d’iCloud en localisant notamment aisément un appareil perdu ou dérobé, en payant directement depuis son iPhone ou Apple Watch dans un magasin, en restaurant des données a priori effacées du cloud ou encore en gérant un projet à plusieurs avec un des outils de la suite iWork. |
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Learn the art of redstone and become a master engineer with Minecraft: Guide to Redstone, then put theory into practice to construct intricate contraptions in Minecraft. Pick up the basics of the redstone components and their uses, discover how to make working circuits, and create incredibly complex builds using your new skills. With insider info and tips from the experts at Mojang, this is the definitive guide to redstone in Minecraft. This ebook is best viewed on a color device with a larger screen. Collect all of the official Minecraft books: Minecraft: The Island Minecraft: The Crash Minecraft: The Lost Journals Minecraft: The Survivors’ Book of Secrets Minecraft: Exploded Builds: Medieval Fortress Minecraft: Guide to Exploration Minecraft: Guide to Creative Minecraft: Guide to the Nether & the End Minecraft: Guide to Redstone Minecraft: Mobestiary Minecraft: Guide to Enchantments & Potions Minecraft: Guide to PVP Minigames Minecraft: Guide to Farming Minecraft: Let’s Build! Theme Park Adventure Minecraft for Beginners |
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This bestselling on-the-job reference and test preparation guide has been fully revised for the new 2019 CompTIA A+ exam objectives This fully revised and updated resource offers complete coverage of the latest release of CompTIA A+ exams 220-1001 & 220-1002. You'll find learning objectives at the beginning of each chapter, exam tips, practice exam questions, and in-depth explanations. Designed to help you pass the CompTIA A+ exams with ease, this definitive guide also serves as an essential on-the-job IT reference. Covers all exam topics, including how to: •Work with CPUs, RAM, BIOS, motherboards, power supplies, and other personal computer components•Install, configure, and maintain hard drives•Manage input devices and removable media•Set up, upgrade, and maintain all versions of Windows•Troubleshoot and fix computer problems•Install printers and other peripherals•Configure and secure mobile devices•Connect to the Internet•Set up wired and wireless networks•Protect your personal computer and your network•Implement virtualization and cloud-based technologies Online content includes: •Practice exams for 1001 & 1002•More than one hour of free video training•TotalSim simulations of performance-based questions•Mike Meyers’ favorite PC tools and utilities |
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In this "intriguing, insightful and extremely educational" novel, the world's most famous hacker teaches you easy cloaking and counter-measures for citizens and consumers in the age of Big Brother and Big Data (Frank W. Abagnale). Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies -- and no matter how fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. As the FBI's net finally began to tighten, Mitnick went on the run, engaging in an increasingly sophisticated game of hide-and-seek that escalated through false identities, a host of cities, and plenty of close shaves, to an ultimate showdown with the Feds, who would stop at nothing to bring him down. Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escapes -- and a portrait of a visionary who forced the authorities to rethink the way they pursued him, and forced companies to rethink the way they protect their most sensitive information. "Mitnick manages to make breaking computer code sound as action-packed as robbing a bank." -- NPR |
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Learn JavaScript programming today and begin your path towards JavaScript programming mastery! In this Definitive JavaScript Guide, you're about to discover how to... Program code in JavaScript through learning the core essentials that every JavaScript programmer must know.  JavaScript is on the internet everywhere we look. Thanks to JavaScript, many of the sites that you enjoy are able to run the way that they are supposed to.  And when you understand how JavaScript works, you are going to have the advantage of knowing how websites function effectively. Here is a Preview of What You'll Learn... - Essentials of JavaScript programming. Quickly pick up the code examples found on the book and start learning the concepts as you code - Major aspects of JavaScript programming -  including concepts that are found on other computer languages - Various mechanics of JavaScript programming: variables, conditional statements, etc. and why learning these core principles are important to JavaScript programming success - How JavaScript and HTML are able to effectively work together to create better web pages ... And much, much more! Added Benefits of owning this book: - Get a better understanding of the JavaScript programming language - Learn the basic building blocks of JavaScript programming in order to gain the confidence to tackle more complex topics - Gain the most important concepts in your path towards JavaScript programming mastery  Learning JavaScript can help you in many ways both professionally and personally. By implementing the lessons in this book, not only would you learn one of today's most popular computer languages, but it will serve as your guide in accomplishing your JavaScript goals – whether as a fun hobby or as a starting point into a successful and long term Web Development career. Take action today to reach your JavaScript programming goals. Scroll to the top of the page and select the "Buy now" button. |
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Prepare for Microsoft Exam 70-761–and help demonstrate your real-world mastery of SQL Server 2016 Transact-SQL data management, queries, and database programming. Designed for experienced IT professionals ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSA level. Focus on the expertise measured by these objectives: Filter, sort, join, aggregate, and modify dataUse subqueries, table expressions, grouping sets, and pivotingQuery temporal and non-relational data, and output XML or JSONCreate views, user-defined functions, and stored proceduresImplement error handling, transactions, data types, and nulls This Microsoft Exam Ref: Organizes its coverage by exam objectivesFeatures strategic, what-if scenarios to challenge youAssumes you have experience working with SQL Server as a database administrator, system engineer, or developerIncludes downloadable sample database and code for SQL Server 2016 SP1 (or later) and Azure SQL Database Querying Data with Transact-SQL About the Exam Exam 70-761 focuses on the skills and knowledge necessary to manage and query data and to program databases with Transact-SQL in SQL Server 2016. About Microsoft Certification Passing this exam earns you credit toward a Microsoft Certified Solutions Associate (MCSA) certification that demonstrates your mastery of essential skills for building and implementing on-premises and cloud-based databases across organizations. Exam 70-762 (Developing SQL Databases) is also required for MCSA: SQL 2016 Database Development certification. See full details at: microsoft.com/learning |
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A Comprehensive User Guide to 2020 iPad Pro Apple in March 2020 refreshed its iPad Pro lineup, introducing a faster A12Z Bionic processor, dual rear cameras, a new LiDAR scanner for improved augmented reality capabilities, improved audio, and an optional Magic Keyboard accessory that adds a trackpad to the iPad for the first time. According to Apple, the 2020 iPad Pro is its most advanced iPad Pro to date, with a number of "pro" improvements0for those who want an iPad that's able to replace a computer. When it comes to design, the iPad Pro is unchanged, available in 11 and 12.9-inch sizes with an all-screen design and an edge-to-edge display that does not include a Home button. There are many other factors that make up the overall goodness of the 2020 iPad Pro. We got a chance at handling the device and we are presenting our User Guide to help you maximize your new iPad Pro. This book is written in simple and clear terms with a step-by-step approach and with tips and tricks that will help you to master your new iPad Pro within the shortest period of time. Here is a preview of what you will learn: How to set up your iPad Pro Manage Apple ID and iCloud settings on iPad Pro Move content manually from your Android device to your iOS device Change access to items when iPad is locked Prevent iPad Pro from automatically filling in passwords  Set up iCloud Keychain on iPad Use VPN on iPad Pro How to Multitask on Your iPad Multitask with Picture in Picture on iPad Pro Use AirDrop on iPad Pro to send items to devices near you Manage your App Store purchases, subscriptions, and settings on iPad Read books in the Books app on iPad Pro Set Reading Goals in Books on iPad Pro Set reminders on iPad Pro Set up Family Sharing on iPad Pro Create an Apple ID for a child Accept an invitation to Family Sharing Share purchases with family members on iPad Pro How to use a shared iCloud storage plan How to Ask Siri on iPad Pro Set up Apple Pay Use Siri with AirPods on iPad Use Apple Pencil To Take Notes on Lock Screen Move Multiple Apps Together on Home screen Enable AssistiveTouch Record Your iPad Screen How to Block People From Sending You Mail in iPadOS How to use Favorites in Apple Maps How to use Cycle Tracking in Health Download Free Books on Your iPad Let Your iPad Read Selected Text to YouBuy now to add this book to your library. |
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A timely call-to-arms from a Silicon Valley pioneer. You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now , Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world. |
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Completely revised and updated, this best-selling introduction to programming in JavaScript focuses on writing real applications. JavaScript lies at the heart of almost every modern web application, from social apps like Twitter to browser-based game frameworks like Phaser and Babylon. Though simple for beginners to pick up and play with, JavaScript is a flexible, complex language that you can use to build full-scale applications. This much anticipated and thoroughly revised third edition of Eloquent JavaScript dives deep into the JavaScript language to show you how to write beautiful, effective code. It has been updated to reflect the current state of Java¬Script and web browsers and includes brand-new material on features like class notation, arrow functions, iterators, async functions, template strings, and block scope. A host of new exercises have also been added to test your skills and keep you on track. As with previous editions, Haverbeke continues to teach through extensive examples and immerses you in code from the start, while exercises and full-chapter projects give you hands-on experience with writing your own programs. You start by learning the basic structure of the JavaScript language as well as control structures, functions, and data structures to help you write basic programs. Then you'll learn about error handling and bug fixing, modularity, and asynchronous programming before moving on to web browsers and how JavaScript is used to program them. As you build projects such as an artificial life simulation, a simple programming language, and a paint program, you'll learn how to: - Understand the essential elements of programming, including syntax, control, and data - Organize and clarify your code with object-oriented and functional programming techniques - Script the browser and make basic web applications - Use the DOM effectively to interact with browsers - Harness Node.js to build servers and utilities Isn't it time you became fluent in the language of the Web? * All source code is available online in an inter¬active sandbox, where you can edit the code, run it, and see its output instantly. |
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★☆ If you are looking to start a new career that is in high demand, then you need to continue reading! ★☆ Data scientists are changing the way big data is used in different institutions. Big data is everywhere, but without the right person to interpret it, it means nothing. So where do business find these people to help change their business? You could be that person! It has become a universal truth that businesses are full of data. With the use of big data, the US healthcare could reduce their health-care spending by $300 billion to $450 billion. It can easily be seen that the value of big data lies in the analysis and processing of that data, and that's where data science comes in.    ★★ Grab your copy today and learn ★★ ♦ In depth information about what data science is and why it is important. ♦ The prerequisites you will need to get started in data science. ♦ What it means to be a data scientist. ♦ The roles that hacking and coding play in data science. ♦ The different coding languages that can be used in data science. ♦ Why python is so important. ♦ How to use linear algebra and statistics. ♦ The different applications for data science. ♦ How to work with the data through munging and cleaning ♦ And much more... The use of data science adds a lot of value to businesses, and we will continue to see the need for data scientists grow. As businesses and the internet change, so will data science. This means it's important to be flexible. When data science can reduce spending costs by billions of dollars in the healthcare industry, why wait to jump in?   If you want to get started in a new, ever growing, career, don't wait any longer. Scroll up and click the buy now button to get this book today! |
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• The perfect follow up to SOLIDWORKS Intermediate Skills  • Uses a step by step tutorial approach with real world projects  • Comprehensive coverage of advanced SOLIDWORKS tools and techniques  • Covers parts, surfaces, SimulationXpress, sheet metal, top-down assemblies and core and cavity molds  • Features a quick reference guide and a Certified SOLIDWORKS Professional practice exam  SOLIDWORKS 2020 Advanced Techniques picks up where SOLIDWORKS 2020 Intermediate Skills leaves off. Its aim is to take you from an intermediate user with a basic understanding of SOLIDWORKS and modeling techniques to an advanced user capable of creating complex models and able to use the advanced tools provided by SOLIDWORKS. The text covers parts, surfaces, SimulationXpress, sheet metal, top-down assemblies and core and cavity molds. Every lesson and exercise in this book was created based on real world projects. Each of these projects has been broken down and developed into easy and comprehensible steps. Furthermore, at the end of every chapter there are self test questionnaires to ensure that you have gained sufficient knowledge from each section before moving on to more advanced lessons. This book takes the approach that in order to understand SOLIDWORKS, inside and out, you should create everything from the beginning and take it step by step. Who this book is for This book is for the intermediate to advanced user who has already completed the SOLIDWORKS Basic Tools book and may have also completed the SOLIDWORKS Intermediate Skills book. People who are very familiar with SOLIDWORKS and its add ins will also find this book to be a valuable resource. Table of Contents       Introduction: SOLIDWORKS 2020 User Interface  1.   Introduction to 3D Sketch  2.   Plane Creation  3.   Advanced Modeling  4.   Sweep with Composite Curve  5.   Advanced Modeling with Sweep & Loft  6.   Loft vs. Sweep  7.   Loft with Guide Curves  8.   Using Surfaces  9.   Offset Surface & Ruled Surface  10. Advanced Surfaces  11. Surfaces vs. Solid Modeling  12. SimulationXpress  13. Sheet Metal Parts  14. Sheet Metal Forming Tools  15. Sheet Metal Conversions  16. Working with Sheet Metal STEP Files  17. Advanced Weldments  18. Creating a Core & Cavity  19. Non Planar Parting Lines  20. Top-Down Assembly - Part 1  21. Top-Down Assembly – Part 2  22. External References & Repair Errors  23. Using Appearances        CSWP Mechanical Design Exam Preparation        Glossary        Index        SOLIDWORKS 2020 Quick-Guides |
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Agile Data Science Tutorial Agile is a software development methodology that helps in building software through incremental sessions using short iterations of 1 to 4 weeks so that the development is aligned with the changing business needs. Agile Data science comprises of a combination of agile methodology and data science. In this tutorial, we have used appropriate examples to help you understand agile development and data science in a general and quick way. This tutorial has been prepared for developers and project managers to help them understand the basics of agile principles and its implementation. After completing this tutorial, you will find yourself at a moderate level of expertise, from where you can advance further with implementation of data science and agile methodology. It is important to have basic knowledge of data science modules and software development concepts such as software requirements, coding along with testing. |
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Summary You are going to need more than technical knowledge to succeed as a data scientist. Build a Career in Data Science teaches you what school leaves out, from how to land your first job to the lifecycle of a data science project, and even how to become a manager. About the technology What are the keys to a data scientist’s long-term success? Blending your technical know-how with the right “soft skills” turns out to be a central ingredient of a rewarding career. About the book Build a Career in Data Science is your guide to landing your first data science job and developing into a valued senior employee. By following clear and simple instructions, you’ll learn to craft an amazing resume and ace your interviews. In this demanding, rapidly changing field, it can be challenging to keep projects on track, adapt to company needs, and manage tricky stakeholders. You’ll love the insights on how to handle expectations, deal with failures, and plan your career path in the stories from seasoned data scientists included in the book. What's inside Creating a portfolio of data science projects Assessing and negotiating an offer Leaving gracefully and moving up the ladder Interviews with professional data scientists About the reader For readers who want to begin or advance a data science career. About the author Emily Robinson is a data scientist at Warby Parker. Jacqueline Nolis is a data science consultant and mentor. |
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In-depth instruction and practical techniques for building with the BeagleBone embedded Linux platform Exploring BeagleBone  is a hands-on guide to bringing gadgets, gizmos, and robots to life using the popular BeagleBone embedded Linux platform. Comprehensive content and deep detail provide more than just a BeagleBone instruction manual-you'll also learn the underlying engineering techniques that will allow you to create your own projects. The book begins with a foundational primer on essential skills, and then gradually moves into communication, control, and advanced applications using C/C++, allowing you to learn at your own pace. In addition, the book's companion website features instructional videos, source code, discussion forums, and more, to ensure that you have everything you need. The BeagleBone's small size, high performance, low cost, and extreme adaptability have made it a favorite development platform, and the Linux software base allows for complex yet flexible functionality. The BeagleBone has applications in smart buildings, robot control, environmental sensing, to name a few; and, expansion boards and peripherals dramatically increase the possibilities.  Exploring BeagleBone  provides a reader-friendly  guide to the device, including a crash course in computer engineering. While following step by step, you can: Get up to speed on embedded Linux, electronics, and programming Master interfacing electronic circuits, buses and modules, with practical examples Explore the Internet-connected BeagleBone and the BeagleBone with a display Apply the BeagleBone to sensing applications, including video and sound Explore the BeagleBone's Programmable Real-Time Controllers Updated to cover the latest Beagle boards, Linux kernel versions, and Linux software releases. Includes new content on Linux kernel development, the Linux Remote Processor Framework, CAN bus, IoT frameworks, and much more! Hands-on learning helps ensure that your new skills stay with you, allowing you to design with electronics, modules, or peripherals even beyond the BeagleBone. Insightful guidance and online peer support help you transition from beginner to expert as you master the techniques presented in  Exploring BeagleBone , the practical handbook for the popular computing platform. |
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Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised and updated second edition of bestseller Learning Google AdWords and Google Analytics by expert coach, author and blogger Benjamin Mangold. Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports. |
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"What does AI mean for your business? Read this book to find out." -- Hal Varian, Chief Economist, Google Artificial intelligence does the seemingly impossible, magically bringing machines to life--driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future. But in Prediction Machines , three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs. When AI is framed as cheap prediction, its extraordinary potential becomes clear: Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions.Prediction tools increase productivity--operating machines, handling documents, communicating with customers.Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete. Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple. |
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넷플릭스에서 활약하고, 유튜브를 대세로 끌어올린 로버트 킨슬이 펼쳐 보이는 플랫폼 성공의 법칙 해리포터, 배트맨도 유튜브에서만큼은 톰과 제리를 이길 수 없다. 이와 더불어 전 세계인의 사랑을 받은 영상은 다름 아닌 미스터 빈이다. 주인공이 ‘아무 말도 하지 않기’ 때문이다. 대사가 없다면 번역이 필요치 않고, 콘텐츠는 국경을 마구 넘나들 수 있다. 이처럼 유튜브에는 기존의 콘텐츠 성공 법칙이 발동하지 않는다.  성공한 유튜버들은 입을 모아 말한다. “당신만의 독창적인 콘텐츠를 보여주세요. 그게 사람들이 채널을 구독하는 이유니까요.” 그들이 말하는 ‘독창성’에는 전체가 아닌 마니아를 타깃으로 삼으라는 전략이 숨어있다. 나만의 콘텐츠에 열광하고 충성하는 팬들이 무엇보다도 중요하다는 것이다.  로버트 킨슬은 새로운 콘텐츠를 유튜브에 가져오기 위해 끝없는 협상을 벌인다. 광고를 받기 위해 광고주에게 플랫폼과 콘텐츠에 대해 끊임없이 설명하고, 플랫폼이 크리에이터들의 성공을 잘 이끌고 있는지를 살핀다. 15억 사용자를 상대하는 이 복잡한 비즈니스에 빨려 들어간다고 느낀 순간, 이 책을 쓸 용기를 냈다. 유튜브 최고비즈니스책임자(CBO) 로버트 킨슬이 미디어 업계 거물, 1인 크리에이터, 최고의 플랫폼 비즈니스맨들을 직접 만나 유튜브의 현재와 미래를 들여다본다. 플랫폼의 시대, 그중에서도 최고의 위치를 선점한 유튜브만의 전략과 새로운 수익 모델, 유튜브가 바꾼 그리고 바꾸어 갈 미디어의 혁명을 고스란히 담았다. 유튜브 최고의 콘텐츠는 ‘톰과 제리’ 해리포터, 배트맨도 유튜브에서만큼은 톰과 제리를 이길 수 없다. 이와 더불어 전 세계인의 사랑을 받은 영상은 다름 아닌 미스터 빈이다. 주인공이 ‘아무 말도 하지 않기’ 때문이다. 대사가 없다면 번역이 필요치 않고, 콘텐츠는 국경을 마구 넘나들 수 있다. 이처럼 유튜브에는 기존의 콘텐츠 성공 법칙이 발동하지 않는다. 유튜브는 콘텐츠 검열을 위한 게이트키퍼를 두지 않는다. 코끼리의 긴 코만 찍어대는 19초짜리 저화질 영상도, 4K 화질로 촬영한 블록버스터급 다큐멘터리도 그들이 정해놓은 가치에 의해 재단되지 않는다. 화려한 음향, 공들여 만든 화면, 빼어난 내러티브는 해당 콘텐츠가 가진 하나의 습성에 불과할 뿐이다. 그래서 좁은 방 안에서 피아노를 치며 노래만 하는 저스틴 비버, “사나이”가 무슨 뜻인지도 모르는 미국인들에게 싸이의 ‘강남스타일’이 어필했던 것이다. 최적의 알고리즘, 도저히 건너뛸(SKIP) 수 없는 광고의 탄생 호나우지뉴가 2분 30초 동안 축구공으로 묘기를 부린다. 영상은 아마추어가 촬영한 듯 심하게 흔들린다. 유출 영상이라며 화제를 불러일으킨 이 영상의 정체는 다름 아닌 나이키의 ‘광고’였다. 유튜브 최초의 바이럴 영상이자 브랜디드 콘텐츠(Branded Content)의 시작을 알리는 영상, ‘터치 오브 골드’였던 것. 이후 유튜브는 영상에 광고를 삽입하면서 일정 시간이 지나야 광고를 건너뛸 수 있는 트루뷰(True View) 기능을 도입했다. 도입 당시 광고주들의 크나큰 반발을 불렀던 이 기능은 광고를 단시간에 시청자를 사로잡는 콘텐츠로 거듭나게 만드는 엄청난 성과를 거두었다. 이제 트루뷰는 정교한 시청자 분석으로 기업이 원하는 표적형 광고를 가능케 한다. 가장 노련한 소비자인 Y세대와 60분 드라마를 온전히 보지 못하는 Z세대를 공략할 최적의 알고리즘을 적용하기 때문이다. 유튜브는 커다란 매체에 투자하기 전 광고의 반응을 살피기 위한 연구소로 제격인 플랫폼이다. 유튜버로 성공하는 간단하지만 험난한 방법 성공한 유튜버들은 입을 모아 말한다. “당신만의 독창적인 콘텐츠를 보여주세요. 그게 사람들이 채널을 구독하는 이유니까요.” 그들이 말하는 ‘독창성’에는 전체가 아닌 마니아를 타깃으로 삼으라는 전략이 숨어있다. 나만의 콘텐츠에 열광하고 충성하는 팬들이 무엇보다도 중요하다는 것이다. 우리는 ‘조회 수’라는 함정에 빠져 10개의 콘텐츠 중 1개의 콘텐츠가 100만 조회 수를 기록하는 것이 채널의 큰 성과라고 생각한다. 하지만 ‘건강한’ 채널은 10개의 콘텐츠가 모두 10만 조회 수를 기록한다. 많은 사람에게 어필하는 일순간의 이슈보다는 꾸준한 ‘덕질’을 이끌어야 채널이 성공한다는 이야기다. 그렇게 지지를 얻은 미주리 주의 할머니 유튜버는 퀼팅 동영상으로 폐허가 된 도시의 풍경을 바꿨고, 게이 유튜버는 성정체성을 고민하는 전 세계 구독자들의 안타까운 죽음을 막아낸다. 그렇게 유튜버들은 ‘깨어 있는 시간 내내’ 새로운 콘텐츠를 만들기 위해 고민한다. 그들에게 경의를 보내지 않을 이유가 없지 않은가. 이보다 더 유튜브를 사랑할 순 없다 로버트 킨슬은 새로운 콘텐츠를 유튜브에 가져오기 위해 끝없는 협상을 벌인다. 광고를 받기 위해 광고주에게 플랫폼과 콘텐츠에 대해 끊임없이 설명하고, 플랫폼이 크리에이터들의 성공을 잘 이끌고 있는지를 살핀다. 15억 사용자를 상대하는 이 복잡한 비즈니스에 빨려 들어간다고 느낀 순간, 이 책을 쓸 용기를 냈다. 유튜브가 거대한 비즈니스이기 이전에 공통된 이해를 구하고, 즐거움을 전하는 플랫폼이라는 사실을 몸소 느끼게 되었기 때문이다. 그래서 그는 세계인이 유튜브에 열광하는 모습에 감사하고, 크리에이터들에게 경외를 바치며, 다양한 국가의 문화적 감수성에 공감한다. 거대한 플랫폼 안내서이기도 하지만, 이 신나는 플랫폼을 어떻게 더 오랜 시간 견고하게 지켜나갈 수 있을까를 고민한 애정이 듬뿍 담긴 ‘유튜브 브이로그’라고도 할 수 있다. 이 책을 덮고 나면 그저 동영상 애플리케이션이라고만 생각했던 유튜브에 대해 마음껏 떠들고 싶어질 것이다. 그리고 차별과 권력에 맞서며 자유를 추구하고, ‘덕후’에게 충실한 이 플랫폼에 다시 한 번 매력을 느끼게 될 것이다. 유튜브는 말한다. “Broadcast Yourself!(당신을 방송하세요!)” 그리고 유튜브의 미래는 그 메시지에 달려 있다. |
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Perfect for beginners familiar with programming basics, this hands-on guide provides an easy introduction to Go, the general-purpose programming language from Google. Author Caleb Doxsey covers the language’s core features with step-by-step instructions and exercises in each chapter to help you practice what you learn. Go is a general-purpose programming language with a clean syntax and advanced features, including concurrency. This book provides the one-on-one support you need to get started with the language, with short, easily digestible chapters that build on one another. By the time you finish this book, not only will you be able to write real Go programs, you'll be ready to tackle advanced techniques. Jump into Go basics, including data types, variables, and control structuresLearn complex types, such as slices, functions, structs, and interfacesExplore Go’s core library and learn how to create your own packageWrite tests for your code by using the language’s go test programLearn how to run programs concurrently with goroutines and channelsGet suggestions to help you master the craft of programming |
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Start asking the big questions and learn how the study of causality revolutionized science and the world. Cause and effect: it's at the center of scientific inquiry, and yet for decades scientists had no way of answering simple questions, such as whether smoking causes cancer. In The Book of Why , Judea Pearl and Dana Mackenzie show how Pearl's work on causality has broken through this stalemate, unleashing a revolution in our knowledge of the world. Anyone who wants to understand how science, the human mind, or artificial intelligence works needs The Book of Why . "Illuminating. . . a valuable lesson on the history of ideas." -- New York Times "This book really gets you thinking about cause and effect as it applies to issues of our time. . . . Extraordinary." -- Science Friday |
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Python is one of the most powerful, easy-to-read programming languages around, but it does have its limitations. This general purpose, high-level language that can be extended and embedded is a smart option for many programming problems, but a poor solution to others. Python For Dummies is the quick-and-easy guide to getting the most out of this robust program. This hands-on book will show you everything you need to know about building programs, debugging code, and simplifying development, as well as defining what actions it can perform. You’ll wrap yourself around all of its advanced features and become an expert Python user in no time. This guide gives you the tools you need to: Master basic elements and syntax Document, design, and debug programs Work with strings like a pro Direct a program with control structures Integrate integers, complex numbers, and modules Build lists, stacks, and queues Create an organized dictionary Handle functions, data, and namespace Construct applications with modules and packages Call, create, extend, and override classes Access the Internet to enhance your library Understand the new features of Python 2.5 Packed with critical idioms and great resources to maximize your productivity, Python For Dummies is the ultimate one-stop information guide. In a matter of minutes you’ll be familiar with Python’s building blocks, strings, dictionaries, and sets; and be on your way to writing the program that you’ve dreamed about! |
