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Lawyer turned entrepreneur Terry Giles explains what sets high achievers (“the fifteen percent”) apart from those who don’t quite make it. This is a riveting story of what it takes to win and keep winning—in business and in life—from one of America’s most successful entrepreneurs, with a foreword by Secretary of Housing and Urban Development Dr. Ben Carson.   On the surface, Terry Giles has a classic American success story. By 30, he built one of the largest criminal defense firms and generated tens of millions in revenue working with high profile clients. By 34, he left the legal profession and achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent , no one goes through life without facing serious obstacles. Speaking from his own hard-won experience from a difficult upbringing to America’s loftiest boardrooms, Giles answers the question that took him years to answer: Why do some people overcome hardships while others do not? Citing research that fifteen percent of those individuals who face adversity and hardship are able to rise above the despair and succeed above all odds, Giles uses examples from his career and life to illustrate why and how this phenomenon occurs. From his childhood in the Missouri Ozarks, to defending the victims of child sex abuse, to creating a plethora of business enterprises, and even organizing a presidential campaign, he learns from experience the traits that define “the fifteen percent.” Even more important, in each chapter you will learn valuable skills including fearlessness; embracing underdog status; visualizing the future; and positive thinking; proving that you do not have to be a victim of bad circumstances to adopt the superpowers of “the fifteen percent.” Entertaining, inspiring, and full of useful insights you’ll turn to again and again, The Fifteen Percent will help you overcome whatever’s holding you back, so you can achieve lasting success in business and in life.   |
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Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics. |
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Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies. |
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The #1 New York Times bestseller . Over 1 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to:    •   make time for new habits (even when life gets crazy);    •   overcome a lack of motivation and willpower;    •   design your environment to make success easier;    •   get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. |
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“By far the best book on investing ever written.” — Warren Buffett The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles. Vital and indispensable, The Intelligent Investor is the most important book you will ever read on how to reach your financial goals. |
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In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his ‘poor dad,’ and the father of his best friend, the man who became his mentor and his ‘rich dad.’ One man was well educated and an employee all his life, the other’s education was “street smarts” over traditional classroom education and he took the path of entrepreneurship…a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads—these very different points of view of money, investing, and employment—shaped Robert’s thinking about money. Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world. Rich Dad Poor Dad will… • explode the myth that you need to earn a high income to become rich • challenge the belief that your house is an asset • show parents why they can’t rely on the school system to teach their kids about money • define, once and for all, an asset and a liability • explain the difference between good debt and bad debt • teach you to see the world of money from different perspectives • discuss the shift in mindset that can put you on the road to financial freedom |
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* New York Times and Wall Street Journal bestseller multiple years running * Translated into 20 languages, with more than half a million copies sold worldwide * A Hudson and Indigo Best Book of the Year * Recommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen Rubin Radical Candor has been embraced around the world by leaders of every stripe at companies of all sizes. Now a cultural touchstone, the concept has come to be applied to a wide range of human relationships. The idea is simple : You don't have to choose between being a pushover and a jerk. Using Radical Candor—avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy—you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class. Since the original publication of Radical Candor in 2017, Scott has earned international fame with her vital approach to effective leadership and co-founded the Radical Candor executive education company, which helps companies put the book's philosophy into practice. Radical Candor is about caring personally and challenging directly, about soliciting criticism to improve your leadership and also providing guidance that helps others grow. It focuses on praise but doesn't shy away from criticism—to help you love your work and the people you work with. Radically Candid relationships with team members enable bosses to fulfill their three core responsibilities: 1. Create a culture of Compassionate Candor 2. Build a cohesive team 3. Achieve results collaboratively Required reading for the most successful organizations, Radical Candor has raised the bar for management practices worldwide. |
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From the #1 New York Times bestselling author of Principles and legendary investor Ray Dalio, who has spent half a century studying global markets, The Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes. A few years ago, renowned investor Ray Dalio began noticing a confluence of political and economic conditions he hadn’t encountered before in his fifty-year career. They included large debts and zero or near-zero interest rates in the world’s three major reserve currencies; significant wealth, political, and values divisions within countries; and emerging conflict between a rising world power (China) and the existing one (US). Seeking to explain the cause-effect relationships behind these conditions, he began a study of analogous historical times and discovered that such combinations of conditions were characteristic of periods of transition, such as the years between 1930 and 1945, in which wealth and power shifted in ways that reshaped the world order. Looking back across five hundred years of history and nine major empires—including the Dutch, the British, and the American— The Changing World Order puts into perspective the cycles and forces that have driven the successes and failures of all the world’s major countries throughout history. Dalio reveals the timeless and universal dynamics that were behind these shifts, while also offering practical principles for policymakers, business leaders, investors, and others operating in this environment. |
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April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world. Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. 20 Years... 20/20 Hindsight In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time. In many ways, the messages of Rich Dad Poor Dad , messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago. As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective. Will there be a few surprises? Count on it. Rich Dad Poor Dad ... • Explodes the myth that you need to earn a high income to become rich • Challenges the belief that your house is an asset • Shows parents why they can't rely on the school system to teach their kids about money • Defines once and for all an asset and a liability • Teaches you what to teach your kids about money for their future financial success |
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Wall Street Journal Bestseller A groundbreaking approach to succeeding in business and life, using the science of resourcefulness. We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and additional resources for our professional and personal goals. It turns out we’re wrong. Using captivating stories to illustrate research in psychology and management, Rice University professor Scott Sonenshein examines why some people and organizations succeed with so little, while others fail with so much. People and organizations approach resources in two different ways: “chasing” and “stretching.” When chasing, we exhaust ourselves in the pursuit of more. When stretching, we embrace the resources we already have. This frees us to find creative and productive ways to solve problems, innovate, and engage our work and lives more fully. Stretch shows why everyone—from executives to entrepreneurs, professionals to parents, athletes to artists—performs better with constraints; why seeking too many resources undermines our work and well-being; and why even those with a lot benefit from making the most out of a little. Drawing from examples in business, education, sports, medicine, and history, Scott Sonenshein advocates a powerful framework of resourcefulness that allows anybody to work and live better. |
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New York Times best seller! More than five million copies sold!* You CAN take control of your money. Build up your money muscles with America’s favorite finance coach. Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transform your sad and skinny little bank account into a bulked-up cash machine? Then get with the program, people. There’s one sure way to whip your finances into shape, and that’s with The Total Money Makeover: Classic Edition. By now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies. With The Total Money Makeover: Classic Edition, you’ll be able to:  Design a sure-fire plan for paying off all debt—meaning cars, houses, everythingRecognize the 10 most dangerous money myths (these will kill you)Secure a big, fat nest egg for emergencies and retirement! Includes new, expanded “Dave Rants” sidebars tackle marriage conflict, college debt, and more. All-new forms and back-of-the-book resources to make Total Money Makeover a reality. Dive deeper into Dave’s game plan with The Total Money Makeover Workbook: Classic Edition. The Total Money Makeover: Classic Edition is also available in Spanish, transformación total de su dinero. |
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The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it. |
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#1 Wall Street Journal Bestseller The Obstacle is the Way  has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do. Its many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), an NBC sportscaster (Michele Tafoya), and the coaches and players of winning teams like the New England Patriots, Seattle Seahawks, Chicago Cubs, and University of Texas men’s basketball team. The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they  can  control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”  Ryan Holiday shows us how some of the most successful people in history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck. If you’re feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era. |
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This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates the timeless wisdom of the 7 Habits. One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations. An updated interactive edition of Stephen R. Covey’s most famous work, supported with videos, explanatory infographics, self-tests and more, is here to continue those valuable lessons. |
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The book Lifehack calls  "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'" — Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.   Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles. |
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Featuring an introduction by President Jimmy Carter The Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta United shares a vision and a roadmap for values-based business. Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community." |
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FOR BUSINESS IMPROVEMENT PROFESSIONALS All business improvement professionals know how important sound quantitative analysis is, yet statistics can be challenging to learn and use properly. Throw on top of that a complex statistical analysis software package that you also need to learn and remember, and suddenly you find the whole concept very challenging to use. That’s why we put together this Minitab Statistical Analysis Handbook.. .. to remove the pain of finding different functions and trying to remember how to use them. THE HANDBOOK This handbook is a comprehensive guide to the use of the Minitab software. It presents the sequence of commands and inputs for the most commonly used analysis tools for business improvement work. Each sequence of commands is accompanied by relevant images to help the user work through various analysis methods. This book was designed for Lean and Six Sigma professionals is is now a widely used resource for business improvement training. This text is supported by a body of knowledge contained in the globally distributed text book - Process Mastery with Lean Six Sigma 2nd Ed. - http://www.georgeleesye.com/books USING THIS HANDBOOK (a) Refer to the table of contents,  (b) Locate the function you need, and (c) Then follow the instructions. Each function is detailed in such a way (r efer to the image) that it guides you where to go and shows you what to click on. |
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Plus qu’une simple version du Vernimmen sur iPad , cette édition 2021 dispose bien sûr du contenu de l’ouvrage de référence en finance, mais aussi des podcasts des cours de finance des auteurs à HEC Paris et de leurs Moocs et des numéros de La Lettre Vernimmen.net cités dans l’ouvrage. En plus d’être à jour de toutes les nouveautés fiscales, comptables, boursières, réglementaires, juridiques et financières à juin 2020, cette nouvelle édition tient compte des impacts de la crise du Covid-19 sur la finance d’entreprise. À propos de Finance d’entreprise  : Finance d'entreprise, surnommé le Vernimmen , est, depuis des années, le leader incontesté du marché francophone (plus de 190 000 exemplaires vendus) grâce à des caractéristiques uniques : • une alliance efficace de la théorie et de la pratique  : les auteurs actuels, qui ont été ou sont banquiers d’affaires, investisseurs, professeurs à HEC Paris, enrichissent l’ouvrage des dernières innovations et recherches et l’illustrent d’exemples réels et récents ; • un exposé des concepts qui éclairent les situations, puis des techniques, dans un style direct, précis et souvent teinté d’humour ; • une mise à jour annuelle qui fait toujours de votre Vernimmen l’ouvrage le plus récent. Voici ce qu’en pensent ses utilisateurs : « Cet ouvrage demeure une référence inégalée pour l’acquisition de connaissances en finance d’entreprise. Plus qu’un manuel très complet, enrichi de nombreux exemples et de cas réels, il permet aux étudiants de saisir la logique financière et d’acquérir les bons réflexes nécessaires à tout professionnel de la finance. » Michel Baroni Professeur de finance à l’ESSEC, Doyen de la Faculté « À HEC, Pierre Vernimmen m’a donné le goût de la finance, il m’en a appris les bases. Le Vernimmen m’a accompagné tout au long de mon parcours professionnel. Il trône encore sur mon bureau depuis que je suis Directeur général de la Caisse des Dépôts et c’est un plaisir que de m’y replonger.  » Éric Lombard Directeur général de la Caisse des Dépôts |
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From an award-winning financial journalist who has written for The New Yorker, Time, and Fortune, a fresh and unexpectedly profound book that draws on interviews with more than forty of the world’s super-investors to demonstrate that the keys for building wealth hold other life lessons as well. Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius—the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money? In Richer , Wiser, Happier, award-winning journalist William Green has spent nearly twenty-five years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy. As he discovered, most of these men and women view the world in a more interconnected way. They look broadly at the culture, are remarkably intuitive about trends, practice fanatical discipline, and have developed a high tolerance for pain. They are also stunningly good at boiling down the maddeningly complex to two or three easy variables. Green ushers us into the lives of more than forty of the world’s super-investors, visiting them in their offices, vacation homes, and even their places of worship—all to share what they have to teach us. Richer , Wiser, Happier brings together the thinking of some of the best investors, from Warren Buffett to Howard Marks to John Templeton, and provides gems of insight that will enrich you not only financially but also professionally and personally. |
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Enjoy the Ride! We all ride the Mood Elevator up and down every day. How well we do it impacts our relationships, our personal effectiveness, our career, and our experience of life. Most people take that ride for granted—but what if we knew the right buttons to push to move to the top? In this very practical guide, Larry Senn provides an operating manual to keep you out of the emotional basement. He shows how to interrupt negative thought patterns that keep you stuck on a lower floor—depressed, stressed, anxious, judgmental—and move higher by cultivating mental attitudes like curiosity and gratitude. Through Senn's decades of work as a consultant, the Mood Elevator has been enthusiastically embraced by hundreds of thousands of people around the world. By sharing his work with a wider audience, Senn hopes to help all of us live life at our best. |
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FROM THE AUTHOR: I stumbled across a couple of web articles about an upcoming "Global Economic Collapse" whilst researching for another project several months ago. What Global Economic Collapse?!!! Why wasn't I told about this before? Why didn't my family or friends know about it? Why wasn't it in the news? The idea was so outrageous that some investigation was required to debunk what I had read. Instead, what I discovered was just the opposite - data, logical arguments and sound advice from industry experts and observers - in support of the event. The situation is an unfolding tragedy that governments and mainstream media have chosen not communicate to the general population. We are heading into perilous times and will face an economic crises unlike anything the world has experienced in history. This book is a result of months of research and has needed to be published in relative haste. My objective is to: 1. Alert as many as possible to what is coming up. 2. Educate readers who have little knowledge of, time or inclination, to study Geo-Politics, Economics and the Banking Industry. 3. Provide guidelines using basic project management principals to help with focusing effort and resources - for readers who are unsure of how to efficiently organise preparations. Yes, Geo-Politics, Economics and the Banking Industry to many of us are very dry subjects however at this point, it is imperative that everyone understands what is occurring around us. I have therefore attempted to present the information in an interesting way and "nutshelled" it, so it can be read and digested quickly. The text is also supplemented with links to in-depth web content for more information. It is difficult to understand why so many people are intentionally being put in harm's way but it is happening never-the-less. People who are unaware and unprepared when it happens will likely lose everything they have worked for, including their savings - the savings that are thought to be safely tucked away inside the bank. This is not an "if" but a "when" event that will affect everyone regardless of where they live in the world. Therefore it is vital that preparation action is taken with urgency to protect against what lies ahead. |
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Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture. |
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New, updated edition 2018. Everything you always wanted to know about becoming a Life or Personal Coach by Certified Professional Coach, Lyn Kelley, Ph.D. All the proven methods of motivation and goal achievement from the world’s top coaches. Most frequently asked questions about coaching, how to become a coach, how to promote your coaching practice and how to motivate your clients to move toward their success! Dr. Lyn gives you the simple 5-step coaching process and the 12-week program to provide your structure. Legal, ethical and regulatory information is included. Here’s what you’ll get: What is Life Coaching? Why Coaching is in demand Psychologists who have paved the way for Coaching 2012 ICF GLOBAL COACHING STUDY Benefits of becoming a Coach How a structured program helps clients Applications of Coaching Primary functions of a Coach Fees for Coaching services GROW’s Simple 5-Step Coaching Process Coaching competency and certification How Is coaching different than therapy or counseling? What type of clients are best suited for Coaching? Am I required to be certified to do Coaching? Will there Be certification requirements in the future? If it’s not required, should I still become certified? Should I get certified by the ICF? What are the legal and ethical guidelines for Coaching? What makes me competent to do Coaching? Can I do Coaching over the phone and Internet? Can I do Coaching or Consulting for businesses and corporations? Should I have professional liability insurance? Ethics and informed consent Sample Coaching Intake and Informed Consent Form IAC Code of Ethics Sample structured 12-week Coaching program Coaching strategies Motivational strategies The “VEE” System The “PPPP” principle that will propel clients beyond belief 50 ways to motivate your clients Creating a vision Thought and attitude transformation Self doubt Worry, fear, and pessimism Goal setting and action plans How challenges motivate us Feeling stuck or discouraged Social support Developing self discipline and perseverance Self motivation How to promote your coaching practice Create your mission statement Sample Life Coaching promotional flyer The 3 most effective ways to promote your Coaching practice Your Responsibilities to Yourself as a Coach Coaching references |
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We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century. |
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Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers , his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers , Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be. |
