Sunday, November 17, 2019

iTunes Store: Top 25 Books in Business & Personal Finance 2019-11-17

Phil Lapsley - Exploding the Phone artwork Exploding the Phone
The Untold Story of the Teenagers and Outlaws who Hacked Ma Bell
Phil Lapsley
Genre: Business & Personal Finance
Price: $13.99
Publish Date: February 05, 2013
Publisher: Grove Atlantic
Seller: OpenRoad Integrated Media, LLC

“A rollicking history of the telephone system and the hackers who exploited its flaws.” — Kirkus Reviews , starred review   Before smartphones, back even before the Internet and personal computers, a misfit group of technophiles, blind teenagers, hippies, and outlaws figured out how to hack the world’s largest machine: the telephone system. Starting with Alexander Graham Bell’s revolutionary “harmonic telegraph,” by the middle of the twentieth century the phone system had grown into something extraordinary, a web of cutting-edge switching machines and human operators that linked together millions of people like never before. But the network had a billion-dollar flaw, and once people discovered it, things would never be the same.   Exploding the Phone tells this story in full for the first time. It traces the birth of long-distance communication and the telephone, the rise of AT&T’s monopoly, the creation of the sophisticated machines that made it all work, and the discovery of Ma Bell’s Achilles’ heel. Phil Lapsley expertly weaves together the clandestine underground of “phone phreaks” who turned the network into their electronic playground, the mobsters who exploited its flaws to avoid the feds, the explosion of telephone hacking in the counterculture, and the war between the phreaks, the phone company, and the FBI.   The product of extensive original research, Exploding the Phone is a groundbreaking, captivating book that “does for the phone phreaks what Steven Levy’s Hackers did for computer pioneers” (Boing Boing).   “An authoritative, jaunty and enjoyable account of their sometimes comical, sometimes impressive and sometimes disquieting misdeeds.” — The Wall Street Journal   “Brilliantly researched.” — The Atlantic   “A fantastically fun romp through the world of early phone hackers, who sought free long distance, and in the end helped launch the computer era.” — The Seattle Times



Gregory Zuckerman - The Man Who Solved the Market artwork The Man Who Solved the Market
How Jim Simons Launched the Quant Revolution
Gregory Zuckerman
Genre: Finance
Price: $16.99
Publish Date: November 05, 2019
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

Gregory Zuckerman, the bestselling author of The Greatest Trade Ever and The Frackers , answers the question investors have been asking for decades: How did Jim Simons do it? Shortlisted for the Financial Times /McKinsey Business Book of the Year Award Jim Simons is the greatest money maker in modern financial history. No other investor--Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros--can touch his record. Since 1988, Renaissance's signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars. Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that's sweeping the world. As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump's victorious 2016 effort. Mercer also impacted the campaign behind Brexit. The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It's also a story of what Simons's revolution means for the rest of us.



Arlene Dickinson - Reinvention artwork Reinvention
Changing Your Life, Your Career, Your Future
Arlene Dickinson
Genre: Business & Personal Finance
Price: $15.99
Publish Date: November 05, 2019
Publisher: HarperCollins Publishers
Seller: Harper Collins Canada Limited

Do you want or need to change your life, but aren’t sure where to start—or whether you have what it takes? At fifty-seven, Arlene Dickinson’s life was turned upside down. Her company was on the brink of disaster. Her sense of herself as a strong, confident leader was in tatters. She was overwhelmed by feelings of loss, fear, and shame. Five years later, her business is booming, she’s never been happier or more excited about the future, and she’s raised tens of millions of dollars and built a whole ecosystem to help other entrepreneurs. How did she turn things around? By following the process she’s always used to transform underperforming companies—only this time, she used it to transform her own life. Applying business principles to her personal life helped her figure out very quickly where she wanted to go and how to get there. Having a clear set of practical steps to follow kept her on track when emotions threatened to derail her progress. In Reinvention, Dickinson shares this blueprint for locating your sense of purpose, realistically evaluating your strengths, assessing opportunities outside your comfort zone, and charting a bold new path. Whether you have a big career dream to achieve, or you need to rebuild after a personal setback, this step-by-step plan for reinvention will help you change your own life—for the better.



Benjamin Graham - The Intelligent Investor, Rev. Ed artwork The Intelligent Investor, Rev. Ed
Benjamin Graham
Genre: Investing
Price: $16.99
Publish Date: March 17, 2009
Publisher: HarperCollins e-books
Seller: Harper Collins Canada Limited

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of “value investing”—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles. Vital and indispensable, The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.



Simon Sinek - The Infinite Game artwork The Infinite Game
Simon Sinek
Genre: Management & Leadership
Price: $16.99
Publish Date: October 15, 2019
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

From the New York Times bestselling author of Start With Why and Leaders Eat Last , a bold framework for leadership in today’s ever-changing world.   How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind.    The question is, how do we play to succeed in the game we’re in?   In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.   Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.



Robert T. Kiyosaki - Rich Dad Poor Dad artwork Rich Dad Poor Dad
What the Rich Teach their Kids About Money
Robert T. Kiyosaki
Genre: Accounting
Price: $4.99
Publish Date: September 23, 2019
Publisher: Zack Bowman
Seller: Ingram DV LLC

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his poor dad,’ and the father of his best friend, the man who became his mentor and his rich dad.’ One man was well educated and an employee all his life, the other’s education was street smarts” over traditional classroom education and he took the path of entrepreneurship a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads?these very different points of view of money, investing, and employment shaped Robert’s thinking about money. Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world. --------------------------------------------------------------- Rich Dad Poor Dad will? --------------------------------------------------------------- Explode the myth that you need to earn a high income to become rich. Challenge the belief that your house is an asset. Show parents why they can’t  rely on the school system to teach their kids about money Define, once and for all, an asset and a liability. Explain the difference between good debt and bad debt. Teach you to see the world of money from different perspectives. Discuss the shift in mindset that can put you on the road to financial freedom.



Michael Lewis - Flash Boys: A Wall Street Revolt artwork Flash Boys: A Wall Street Revolt
Michael Lewis
Genre: Economics
Price: $14.99
Publish Date: March 31, 2014
Publisher: W. W. Norton & Company
Seller: W.W. Norton & Company, Inc.

#1 New York Times Bestseller — With a new Afterword "Guaranteed to make blood boil." —Janet Maslin, New York Times In Michael Lewis's game-changing bestseller, a small group of Wall Street iconoclasts realize that the U.S. stock market has been rigged for the benefit of insiders. They band together—some of them walking away from seven-figure salaries—to investigate, expose, and reform the insidious new ways that Wall Street generates profits. If you have any contact with the market, even a retirement account, this story is happening to you.



John Carreyrou - Bad Blood artwork Bad Blood
Secrets and Lies in a Silicon Valley Startup
John Carreyrou
Genre: Small Business & Entrepreneurship
Price: $16.99
Publish Date: May 21, 2018
Publisher: Knopf Doubleday Publishing Group
Seller: Penguin Random House Canada

NEW YORK TIMES BEST SELLER •  NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: NPR,  The New York Times Book Review , Time , Wall Street Journal, Washington Post • The McKinsey Business Book of the Year   The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor— by the prize-winning journalist who first broke the story and pursued it to the end. “The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.” —Bill Gates In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work. A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.



Robert T. Kiyosaki - Rich Dad Poor Dad artwork Rich Dad Poor Dad
What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!
Robert T. Kiyosaki
Genre: Personal Finance
Price: $10.99
Publish Date: September 18, 2015
Publisher: Plata Publishing, LLC.
Seller: Perseus Books, LLC

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his ‘poor dad,’ and the father of his best friend, the man who became his mentor and his ‘rich dad.’ One man was well educated and an employee all his life, the other’s education was “street smarts” over traditional classroom education and he took the path of entrepreneurship…a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads—these very different points of view of money, investing, and employment—shaped Robert’s thinking about money. Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world. Rich Dad Poor Dad will… • explode the myth that you need to earn a high income to become rich • challenge the belief that your house is an asset • show parents why they can’t rely on the school system to teach their kids about money • define, once and for all, an asset and a liability • explain the difference between good debt and bad debt • teach you to see the world of money from different perspectives • discuss the shift in mindset that can put you on the road to financial freedom



Ryan Holiday - Stillness Is the Key artwork Stillness Is the Key
Ryan Holiday
Genre: Management & Leadership
Price: $16.99
Publish Date: October 01, 2019
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

Instant #1 New York Times Bestseller & Wall Street Journal Bestseller In The Obstacle Is the Way and Ego Is the Enemy , bestselling author Ryan Holiday made ancient wisdom wildly popular with a new generation of leaders in sports, politics, and technology. In his new book, Stillness Is the Key , Holiday draws on timeless Stoic and Buddhist philosophy to show why slowing down is the secret weapon for those charging ahead. All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness--to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living. Drawing on a wide range of history's greatest thinkers, from Confucius to Seneca, Marcus Aurelius to Thich Nhat Hanh, John Stuart Mill to Nietzsche, he argues that stillness is not mere inactivity, but the doorway to self-mastery, discipline, and focus. Holiday also examines figures who exemplified the power of stillness: baseball player Sadaharu Oh, whose study of Zen made him the greatest home run hitter of all time; Winston Churchill, who in balancing his busy public life with time spent laying bricks and painting at his Chartwell estate managed to save the world from annihilation in the process; Fred Rogers, who taught generations of children to see what was invisible to the eye; Anne Frank, whose journaling and love of nature guided her through unimaginable adversity. More than ever, people are overwhelmed. They face obstacles and egos and competition. Stillness Is the Key offers a simple but inspiring antidote to the stress of 24/7 news and social media. The stillness that we all seek is the path to meaning, contentment, and excellence in a world that needs more of it than ever.



Price Pritchett - You 2 artwork You 2
A High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
Price Pritchett
Genre: Management & Leadership
Price: $6.99
Publish Date: March 22, 2012
Publisher: PRITCHETT
Seller: PRITCHETT, LP

you 2 promotes an unconventional strategy for achieving breakthrough performance. This powerful new method replaces the concept of attaining gradual, incremental success through massive effort. Instead, it puts forth 18 key components for building massive success while expending less effort. Learn to: Multiply personal effectiveness Quit trying harder Think beyond what common sense would allow Make your move before you're ready Look inside for the opportunity



Verne Harnish - Scaling Up artwork Scaling Up
How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
Verne Harnish
Genre: Business & Personal Finance
Price: $19.99
Publish Date: October 11, 2014
Publisher: Gazelles, Inc.
Seller: Chicago Review Press, Inc. DBA Independent Publishers Group

Winner of the International Book Awards for General Business Winner of the Readers' Favorite International Book Award for Non-Fiction Business It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!



Keith Schreiter & Tom Mini-Scripts for the Four Color Personalities
How to Talk to our Network Marketing Prospects
Keith Schreiter & Tom "Big Al" Schreiter
Genre: Marketing & Sales
Price: $6.99
Publish Date: October 15, 2019
Publisher: Fortune Network Publishing Inc.
Seller: Fortune Network Publishing Inc

The perfect prospect. The perfect presentation. And our prospect says, “No.” What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality. When we talk their language, magic happens. Our prospects understand and appreciate what we offer them. Once we have this connection, prospecting, selling, sponsoring, and presenting are easy. Learning the other color personalities’ languages is easy. We simply modify our most common phrases to match their viewpoints. If our yellow personality prospect wants to serve and help the world, then why not present our opportunity from that viewpoint? It is just that easy. In this book we will quickly learn the different personalities and how to identify them. Then, we will learn proven phrases for connecting, prospecting, selling, and sponsoring for each color personality. The reactions of our prospects will be amazing. As network marketing leaders, we want to move people to take positive actions. Using their own color language is how we will do it.



Liam S. Parker - Selling on Amazon: Unlocking the Secrets to Successfully Generate a Long-Term Passive Income Business by Selling on Amazon artwork Selling on Amazon: Unlocking the Secrets to Successfully Generate a Long-Term Passive Income Business by Selling on Amazon
Liam S. Parker
Genre: Industries & Professions
Price: $5.99
Publish Date: November 17, 2017
Publisher: Liam S. Parker
Seller: Draft2Digital, LLC

Would you like to have a new passive income stream that makes money while you sleep? Selling on Amazon has become one of the most popular e-commerce business options and it's easy to see why:  The Amazon platform has access to an incredible amount of traffic, which is all available to those that wish to sell their products without having to invest time and money in getting clients by themselves.   Here's some of what you can expect to learn inside the pages of this book: Discover which should be the first steps to take if you're a first time seller on the platform.Learn the fundamentals that will help you avoid critical mistakes that usually make sellers quit early.Headache-free ways for managing shipping.Learn the optimal ways of dealing with suppliers.How to improve your reviews and sales while respecting Amazon's policies. Other than following the advice inside this guide, no previous skill or specific knowledge in e-commerce is required to get started. Getting an E-commerce business up and running can be difficult for newcomers. Using the Amazon platform can be an excellent way to start building new streams of income that can run semi-automatically once set up.   It's time to jump onboard one of the greatest income-generating opportunities available online. Start by scrolling up and clicking the BUY NOW button at the top of this page!



Greg Satell - Mapping Innovation: A Playbook for Navigating a Disruptive Age artwork Mapping Innovation: A Playbook for Navigating a Disruptive Age
Greg Satell
Genre: Business & Personal Finance
Price: $25.99
Publish Date: May 26, 2017
Publisher: McGraw-Hill Education
Seller: McGraw-Hill Global Education Holdings, LLC

Map the innovation space—and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin. Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.



Tracy Maylett, Matthew Wride & Kerry Patterson - The Employee Experience artwork The Employee Experience
How to Attract Talent, Retain Top Performers, and Drive Results
Tracy Maylett, Matthew Wride & Kerry Patterson
Genre: Economics
Price: $22.99
Publish Date: January 10, 2017
Publisher: Wiley
Seller: John Wiley & Sons Canada, Ltd.

Ever notice how companies with the best service also have the happiest employees? That’s no accident.  Do you want to build a strong, successful organization? Start by ignoring your customers. Really . Instead, focus first on creating a better employee experience, or EX. Your employees interact with customers, make them smile, and carry your brand message from the warehouse to the front lines. If your employees are having a great experience, so will your customers.             In The Employee Experience , employee engagement pioneers Tracy Maylett and Matthew Wride reveal the secrets not only to attracting and retaining top talent, but to building a deeply engaged workforce—the foundation of organizational success. With deep insights into the dynamics of trust and mutual expectations, this book shows that before you can deliver a transcendent customer experience (CX), you must first build a superlative EX. With real-world examples and more than 24 million employee survey responses, Maylett and Wride reveal a clear, consistent pattern among the world’s most successful organizations. By establishing a clear set of expectations and promises—collectively known as the Contract—and upholding it consistently, employers can build the trust that leads to powerful engagement. Whether in business, healthcare, education, sports, or nonprofit, these organizations are consistently more successful and more profitable, enjoy sustainable growth, and win the battle to keep today’s rarest resource: talented people. Blending rigorous research, detailed case studies, in-depth interviews and expert insights, The Employee Experience will teach you to: Make the employee experience a core part of your strategy Understand employee expectations and bridge the “Expectation Gap” Establish rock-solid Brand, Transactional, and Psychological Contracts that breed trust and confidence Build an employee-employer partnership in creating something extraordinary Turn employee engagement into fuel for customer satisfaction, profit, and growth Attracting talent, retaining top performers, and creating an environment in which employees choose to engage drives results. The Employee Experience shows you where truly extraordinary organizations begin…and how to build one.  TRACY MAYLETT, Ed.D, SPHR, SHRM-SCP , is the CEO of DecisionWise, where he currently advises leaders across the globe in leadership, change, and employee engagement. Maylett holds a doctorate from Pepperdine University and an MBA from BYU. He is a recognized author, and teaches in the Marriott School of Management at Brigham Young University. MATTHEW WRIDE, JD, PHR , is the COO of DecisionWise. With an extensive business background, Wride brings a fresh approach to organization development and leadership consulting. He is passionate about helping leaders create winning employee experiences. Wride holds a JD from Willamette University and a master’s degree from the University of Washington.  For over two decades, DecisionWise has advised organizations and leaders in more than seventy countries on leadership, assessment, talent, organization development, and the employee experience. Visit us online at www.decision-wise.com.



Sangram Vajre - Account-Based Marketing For Dummies artwork Account-Based Marketing For Dummies
Sangram Vajre
Genre: Industries & Professions
Price: $20.99
Publish Date: April 13, 2016
Publisher: Wiley
Seller: John Wiley & Sons Canada, Ltd.

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! " Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic.  It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it.  Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too."  - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers.  Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate



David Weller & Vera Hughes - Start a Small Business artwork Start a Small Business
The complete guide to starting a business
David Weller & Vera Hughes
Genre: Small Business & Entrepreneurship
Price: $14.99
Publish Date: August 27, 2015
Publisher: John Murray Press
Seller: Hachette Digital, Inc.

'Hits the bull's-eye with every chapter... Very highly recommended.' - The Independent This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding entrepreneurs, and is full of insider tips which will help give your business the edge in a tough marketplace.



Barry Silverstein - B2B Marketing 123: A 3 Step Approach for Marketing to Businesses artwork B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
123 eGuides
Barry Silverstein
Genre: Industries & Professions
Price: $3.99
Publish Date: September 12, 2014
Publisher: Barry Silverstein
Seller: Smashwords, Inc.

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on: 1. Understanding audience: This section discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences. 2. Leveraging the media of today and tomorrow: Step 2 presents an overview of all B2B media and covers general media trends, developing an audience-driven media strategy, basics of B2B online marketing, B2B use of social media, how to evaluate media ROI, and inbound vs. outbound marketing. 3. Creating a customer-centric culture: This section addresses the need for a customer-centric culture. It discusses customer-centric strategies, developing a customer-centric marketing plan and budgetary planning. This eGuide is written by Barry Silverstein, a B2B marketing expert with over 35 years of branding and marketing experience. A wealth of additional resources are included.



L. David Marquet - Turn the Ship Around! artwork Turn the Ship Around!
A True Story of Turning Followers into Leaders
L. David Marquet
Genre: Management & Leadership
Price: $19.99
Publish Date: May 16, 2013
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today "The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results. Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of “know all–tell all” leadership, he faced a new wrinkle when he was shifted to the Santa Fe , a nuclear-powered submarine. Facing the high-stress environment of a sub where there’s little margin for error, he was determined to reverse the trends he found on the Santa Fe : poor morale, poor performance, and the worst retention rate in the fleet. Almost immediately, Marquet ran into trouble when he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why, the answer was: “Because you told me to.” Marquet realized that while he had been trained for a different submarine, his crew had been trained to do what they were told—a deadly combination. That’s when Marquet flipped the leadership model on its head and pushed for leadership at every level. Turn the Ship Around! reveals how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control to his subordinates, and creating leaders. Before long, each member of Marquet’s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became completely engaged, contributing their full intellectual capacity every day. The Santa Fe set records for performance, morale, and retention. And over the next decade, a highly disproportionate number of the officers of the Santa Fe were selected to become submarine commanders. Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet’s methods to turn your own ship around.



Chris Guillebeau - Born for This artwork Born for This
How to Find the Work You Were Meant to Do
Chris Guillebeau
Genre: Small Business & Entrepreneurship
Price: $15.99
Publish Date: April 05, 2016
Publisher: The Crown Publishing Group
Seller: Penguin Random House Canada

Have you ever met someone with the perfect job? To the outside observer, it seems like they've won the career lottery—that by some stroke of luck or circumstance they've found the one thing they love so much that it doesn't even feel like work—and they're getting paid well to do it.   In reality, their good fortune has nothing to do with chance. There’s a method for finding your perfect job, and Chris Guillebeau, the bestselling author of The $100 Startup , has created a practical guide for how to do it—whether within a traditional company or business, or by striking out on your own. Finding the work you were “born to do” isn’t just about discovering your passion. Doing what brings you joy is great, but if you aren’t earning a living, it’s a hobby, not a career. And those who jump out of bed excited to go to work every morning don’t just have jobs that turn their passions into paychecks. They have jobs where they also can lose themselves for hours in the flow of meaningful work. This intersection of joy, money, and flow is what Guillebeau will help you find in this book. Through inspiring stories of those who have successfully landed their dream career, as well as actionable tools, exercises, and thought experiments, he’ll guide you through today’s vast menu of career options to discover the work perfectly suited to your unique interests, skills, and experiences. You’ll learn how to: • Hack the job of your dreams within a traditional organization by making it work for you • Find not only your ideal work but also your ideal working conditions • Create plans that will allow you to take smarter career risks and “beat the house” every time • Start a profitable “side hustle” and earn extra cash on top of your primary stream of income • Escape the prison of working for someone else and build a mini-empire as an entrepreneur • Become a rock star at any creative endeavor by creating a loyal base of fans and followers Whichever path you choose, this book will show you how to find that one job or career that feels so right, it’s like you were born to do it.



John C. Maxwell & John Wooden - Sometimes You Win--Sometimes You Learn artwork Sometimes You Win--Sometimes You Learn
Life's Greatest Lessons Are Gained from Our Losses
John C. Maxwell & John Wooden
Genre: Management & Leadership
Price: $12.99
Publish Date: October 08, 2013
Publisher: Center Street
Seller: Hachette Digital, Inc.

#1 New York Times bestselling author John C. Maxwell believes that any setback, whether professional or personal, can be turned into a step forward when you possess the right tools to turn a loss into a gain. Drawing on nearly fifty years of leadership experience, Dr. Maxwell provides a roadmap for winning by examining the eleven elements that constitute the DNA of learners who succeed in the face of problems, failure, and losses. 1. Humility - The Spirit of Learning 2. Reality - The Foundation of Learning 3. Responsibility - The First Step of Learning 4. Improvement - The Focus of Learning 5. Hope - The Motivation of Learning 6. Teachability - The Pathway of Learning 7. Adversity - The Catalyst of Learning 8. Problems - The Opportunities of Learning9. Bad Experiences - The Perspective for Learning10. Change - The Price of Learning 11. Maturity - The Value of Learning Learning is not easy during down times, it takes discipline to do the right thing when something goes wrong. As John Maxwell often points out--experience isn't the best teacher; evaluated experience is.



Kory Kogon, Adam Merrill & Leena Rinne - The 5 Choices artwork The 5 Choices
The Path to Extraordinary Productivity
Kory Kogon, Adam Merrill & Leena Rinne
Genre: Management & Leadership
Price: $11.99
Publish Date: December 30, 2014
Publisher: Simon & Schuster
Seller: Simon & Schuster Canada

“ The 5 Choices provides the methods to get the right things done, not try to get everything done, and to feel like you made a meaningful contribution at the end of the day.” —Kevin Turner, former COO of Microsoft For fans of Deep Work , Great at Work , and the 7 Habits of Highly Effective People , The 5 Choices is an essential guide for understanding productivity and time-management in the 21st century. Every day brings us a crushing wave of demands: a barrage of texts, emails, interruptions, meetings, phone calls, tweets, breaking news—not to mention the high-pressure demands of our jobs—which can be overwhelming and exhausting. The sheer number of distractions can threaten our ability to think clearly, make good decisions, and accomplish what matters most, leaving us worn out and frustrated. From the business experts at FranklinCovey, The 5 Choices is an exploration of modern productivity. It offers powerful insights drawn from the latest neuroscience research and decades of experience in the time-management field to help you master your attention and energy management. The 5 Choices is time management redefined: through five fundamental choices, it increases the productivity of individuals, teams, and organizations, and empowers individuals to make selective, high-impact choices about where to invest their valuable time, attention, and energy. The 5 Choices —like “Act on the Important, Don’t React to the Urgent” and “Rule Your Technology, Don’t Let It Rule You”—will not only increase your productivity, but also provide a renewed sense of engagement and accomplishment. You will quickly find yourself moving beyond thinking, “I was so busy today, what did I actually accomplish?” to confidently realizing “I did everything I needed to accomplish today—and did it meaningfully.”



Robert G. Hagstrom - The Warren Buffett Way artwork The Warren Buffett Way
Robert G. Hagstrom
Genre: Investing
Price: $21.99
Publish Date: September 13, 2013
Publisher: Wiley
Seller: John Wiley & Sons Canada, Ltd.

Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett’s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett.  New material includes:  How to think like a long-term investor – just like Buffett Why “loss aversion”, the tendency of most investors to overweight the pain of losing money, is one of the biggest obstacles that investors must overcome. Why behaving rationally in the face of the ups and downs of the market has been the key to Buffett’s investing success Analysis of Buffett’s recent acquisition of H.J. Heinz and his investment in IBM stock  The greatest challenge to emulating Buffett is not in the selection of the right stocks, Hagstrom writes, but in having the fortitude to stick with sound investments in the face of economic and market uncertainty. The new edition explains the psychological foundations of Buffett’s approach, thus giving readers the best roadmap yet for mastering both the principles and behaviors that have made Buffett the greatest investor of our generation.



Richard Susskind & Daniel Susskind - The Future of the Professions artwork The Future of the Professions
How Technology Will Transform the Work of Human Experts
Richard Susskind & Daniel Susskind
Genre: Business & Personal Finance
Price: $19.99
Publish Date: October 22, 2015
Publisher: OUP Oxford
Seller: The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press

The Future of the Professions predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, we will neither need nor want doctors, teachers, accountants, architects, the clergy, lawyers, and many others, to work as they did in the 20th century.