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The #1 New York Times bestseller . Over 2 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to:    •   make time for new habits (even when life gets crazy);    •   overcome a lack of motivation and willpower;    •   design your environment to make success easier;    •   get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. |
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Finally a financial book specifically for Canadians who want to learn more about saving, investing and building wealth. Written for Canadians by Canadian author Russell Roy, with the motivation to help EVERY CANADIAN get ahead and build wealth. This simple to read book will help anyone wanting to understand personal finances by taking the worry and complexities out of it. Author Russell Roy says “So many Canadians live paycheque to paycheque while working and then depend solely on CPP and OAS to fund their retirement. It is my goal to share the things I have learned so every Canadian can live and retire more comfortably regardless of their income level. Financial wealth is not everything, but ultimately it provides you with more freedom and more opportunities.” Russell retired at the age of 48 and has written two financial books titled Financial Freedom for Every Canadian, and, Retire Younger Canada. He spends his retirement educating family and friends on wealth building, travelling the world and sharing his knowledge with Canadians. |
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A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion. |
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Être plus efficace et plus détendu, avancer dans ses projets professionnels tout en ayant du temps pour soi et pour les êtres qui nous sont chers, jouir des plaisirs de la vie tout en remplissant ses obligations... Le secret ? Simplifier sa vie, se fixer moins d’objectifs et obtenir plus de résultats. Ce livre vous initie à l’art d’aller à l’essentiel : il vous transmet le pouvoir d’une vie simplifiée. En apprenant à identifier les choses indispensables de votre vie et à sélectionner le nécessaire, vous déplacerez des montagnes. En appliquant ce concept, Leo Babauta a réussi à... - arrêter de fumer - se mettre à la course à pied - mieux s’organiser et être plus productif - devenir un lève-tôt - mettre de l’argent de côté « Babauta est devenu maître dans l’art de la productivité sur le Web pour une bonne raison : ses conseils fonctionnent ! » - Tim Ferriss, auteur du best-seller La Semaine de 4 heures Leo Babauta s’est fait connaître grâce à son blog Zenhabits.net, figurant plusieurs années dans le top 25 des meilleurs blogs d’après le magazine Time. Il a élaboré sa méthode de développement personnel à partir de sa propre expérience et, en appliquant ses principes, il a réussi à réaliser en quelques années ce que beaucoup mettraient des décennies à faire... Il est également l’auteur de Tout réussir sans stresser grâce à la méthode ZTD aux éditions Alisio. |
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A grand, devastating portrait of three generations of the Sackler family, famed for their philanthropy, whose fortune was built by Valium and whose reputation was destroyed by OxyContin, by the prize-winning, bestselling author of  Say   Nothing   The Sackler name adorns the walls of many storied institutions—Harvard, the Metropolitan Museum of Art, Oxford, the Louvre. They are one of the richest families in the world, known for their lavish donations to the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing a blockbuster painkiller that was the catalyst for the opioid crisis. Empire of Pain  begins with the story of three doctor brothers, Raymond, Mortimer and the incalculably energetic Arthur, who weathered the poverty of the Great Depression and appalling anti-Semitism. Working at a barbaric mental institution, Arthur saw a better way and conducted groundbreaking research into drug treatments. He also had a genius for marketing, especially for pharmaceuticals, and bought a small ad firm. Arthur devised the marketing for Valium, and built the first great Sackler fortune. He purchased a drug manufacturer, Purdue Frederick, which would be run by Raymond and Mortimer. The brothers began collecting art, and wives, and grand residences in exotic locales. Their children and grandchildren grew up in luxury. Forty years later, Raymond’s son Richard ran the family-owned Purdue. The template Arthur Sackler created to sell Valium—co-opting doctors, influencing the FDA, downplaying the drug’s addictiveness—was employed to launch a far more potent product: OxyContin. The drug went on to generate some thirty-five billion dollars in revenue, and to launch a public health crisis in which hundreds of thousands would die. This is the saga of three generations of a single family and the mark they would leave on the world, a tale that moves from the bustling streets of early twentieth-century Brooklyn to the seaside palaces of Greenwich, Connecticut, and Cap d’Antibes to the corridors of power in Washington, D.C.   Empire of Pain  chronicles the multiple investigations of the Sacklers and their company, and the scorched-earth legal tactics that the family has used to evade accountability. The history of the Sackler dynasty is rife with drama—baroque personal lives; bitter disputes over estates; fistfights in boardrooms; glittering art collections; Machiavellian courtroom maneuvers; and the calculated use of money to burnish reputations and crush the less powerful. Empire of Pain  is a masterpiece of narrative reporting and writing, exhaustively documented and ferociously compelling. It is a portrait of the excesses of America’s second Gilded Age, a study of impunity among the super elite and a relentless investigation of the naked greed and indifference to human suffering that built one of the world’s great fortunes. |
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The book Lifehack calls  "The Bible of business and personal productivity." "A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru'" — Fast Company Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.   Allen has rewritten the book from start to finish, tweaking his classic text with important perspectives on the new workplace, and adding material that will make the book fresh and relevant for years to come. This new edition of Getting Things Done will be welcomed not only by its hundreds of thousands of existing fans but also by a whole new generation eager to adopt its proven principles. |
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At the heart of John C. Maxwell's brilliant and inspiring book is a simple premise: To do well in life, we must first think well. But can we actually learn new mental habits? Thinking for a Change answers that with a resounding "yes" -- and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive quizzes, this empowering book helps you assess your thinking style, guides you to new ones, and step by step teaches you the secrets of: Big-Picture Thinking -- seeing the world beyond your own needs and how that leads to great ideas. Focused Thinking -- removing mental clutter and distractions to realize your full potential. Creative Thinking -- stepping out of the "box" and making breakthroughs. Shared Thinking -- working with others to compound results. - Reflective Thinking -- looking at the past to gain a better understanding of the future ...and much more. Here America's most trusted and admired motivational teacher examines the very foundation of success and self-transformation. Illuminating and life-changing, Thinking for a Change is a unique primer not on what to think, but how to best use one of your most precious possessions: your mind. |
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction , you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip . |
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Learn to speak  fluent finance—and ace your exams!    Warren Buffett said that “accounting is the language of business.’’ And for many accounting and business students, the obscure terminology of accounting makes fluency hard to achieve.  Financial Accounting For Dummies  can help to demystify abstract concepts in a straightforward, friendly way. With step-by-step examples and real-world scenarios practice, it helps you grasp the fundamentals of accounting until you’re ready to interpret, analyze, and evaluate corporate financial statements like you’ve been doing it all your life.     Packed with easy-to-understand examples, this book takes you from the big three financial statements all the way through to income taxes. Or join the anti-fraud squad by discovering how to spot the ten most common accounting shenanigans.   Grasp introductory financial accounting course material   Explore common concepts financial professionals use to compile reports  Understand leases, free cash flow, and statement analysis  Learn accounting for small businesses Whether you’re studying for your bachelor’s, MBA, or MAcc, you’ll find everything you need to speak the language of finance like a native—and use it to get to wherever you want to go!    |
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ACCOUNTING This book aims to educate the reader on basic accounting practices, primarily those relating to small businesses. Inside, you will learn about the accounting equation, the different financial statements, financial ratios, taxation, and much more. If you’re not a numbers person, don’t worry. This book aims to simplify the accounting process, and provide the reader with a good understanding of how accounting works – regardless of their prior experience. Throughout the book, you will be taken step by step through the accounting process, and will gain a fundamental understanding of key accounting principles.   Here Is A Preview Of What You'll Learn About Inside… Basic Accounting Principles Accounting Concepts The Accounting Equation How To Prepare Financial Statements How To Read A Balance Sheet Financial Ratios Taxes Much, Much More! |
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NLP In A Week i s a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is. This book introduces you to the main themes and ideas of NLP, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: What is neuro-linguistic programming? - Monday: Identify empowering and limiting beliefs - Tuesday: Recognize how we represent information to ourselves - Wednesday: Use precision questions to find out what people mean - Thursday: Identify different communication filters - Friday: Use the six levels of change and reframing - Saturday: Increase your options ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead. |
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Stock market is the only place where you can out do the inflation and get your money to work for you. Investors in Canada can invest in the Canadian Stock Market and have a large number of stocks and indices to pick from. This book delves into the basics of 1)How stock market works 2)What are the stock exchanges in Canada 3)How to buy and sell stocks - Online discount brokers 4)Types of shares 5) Investing Strategies |
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Straight Talk and solid retirement advice for all Canadians In the face of government changes, financial market volatility, and an aging workforce, Canadians are understandably concerned about the impact on their finances and their future retirement. This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings. Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it. |
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We all want to get to yes, but what happens when the other person keeps saying no? How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker? In Getting Past No , William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to: • Stay in control under pressure • Defuse anger and hostility • Find out what the other side really wants • Counter dirty tricks • Use power to bring the other side back to the table • Reach agreements that satisfies both sides' needs Getting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want! |
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About the Book The General Theory of Employment, Interest and Money [1936] THIS book is chiefly addressed to my fellow economists. I hope that it will be intelligible to others. But its main purpose is to deal with difficult questions of theory, and only in the second place with the applications of this theory to practice. For if orthodox economics is at fault, the error is to be found not in the superstructure, which has been erected with great care for logical consistency, but in a lack of clearness and of generality in the premisses. Thus I cannot achieve my object of persuading economists to re-examine critically certain of their basic assumptions except by a highly abstract argument and also by much controversy. I wish there could have been less of the latter. But I have thought it important, not only to explain my own point of view, but also to show in what respects it departs from the prevailing theory. Those, who are strongly wedded to what I shall call “the classical theory”, will fluctuate, I expect, between a belief that I am quite wrong and a belief that I am saying nothing new. It is for others to determine if either of these or the third alternative is right. My controversial passages are aimed at providing some material for an answer; and I must ask forgiveness if, in the pursuit of sharp distinctions, my controversy is itself too keen. I myself held with conviction for many years the theories which I now attack, and I am not, I think, ignorant of their strong points. The matters at issue are of an importance which cannot be exaggerated. But, if my explanations are right, it is my fellow economists, not the general public, whom I must first convince. At this stage of the argument the general public, though welcome at the debate, are only eavesdroppers at an attempt by an economist to bring to an issue the deep divergences of opinion between fellow economists which have for the time being almost destroyed the practical influence of economic theory, and will, until they are resolved, continue to do so. The writer of a book such as this, treading along unfamiliar paths, is extremely dependent on criticism and conversation if he is to avoid an undue proportion of mistakes. It is astonishing what foolish things one can temporarily believe if one thinks too long alone, particularly in economics (along with the other moral sciences), where it is often impossible to bring one’s ideas to a conclusive test either formal or experimental. In this book, even more perhaps than in writing my Treatise on Money, I have depended on the constant advice and constructive criticism of Mr. R. F. Kahn. There is a great deal in this book which would not have taken the shape it has except at his suggestion. I have also had much help from Mrs. Joan Robinson, Mr. R. G. Hawtrey and Mr. R. F. Harrod, who have read the whole of the proof-sheets. The index has been compiled by Mr. D. M. Bensusan-Butt of King’s College, Cambridge. About the Author John Maynard Keynes, 1883-1946 John Maynard Keynes, 1st Baron Keynes, CB (pronounced /'ke?nz/; 5 June 1883 – 21 April 1946) was a British economist whose ideas have profoundly affected the theory and practice of modern macroeconomics, as well as the economic policies of governments. He greatly refined earlier work on the causes of business cycles, and advocated the use of fiscal and monetary measures to mitigate the adverse effects of economic recessions and depressions. His ideas are the basis for the school of thought known as Keynesian economics, as well as its various offshoots. In the 1930s, Keynes spearheaded a revolution in economic thinking. |
![John Maynard Keynes - The General Theory Of Employment [ By: John Maynard Keynes ] artwork](https://is5-ssl.mzstatic.com/image/thumb/Publication/d9/ce/c3/mzi.dvjxlkmx.jpg/100x100bb.png)
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The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career. In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world consulting to organizations of every size and in every industry, speaking before hundreds of audiences, working closely with entrepreneurs from Mumbai to Silicon Valley, and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled. Over the same time frame, Jack has advised more than seventy-five companies through private equity, and dozens more in a senior advisory role at IAC. Now, Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management—and offer pragmatic solutions to overcome them. Going beyond theories, concepts, and ideologies, they tackle the real stuff of work today. When you get down to it, they argue, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. Work is a grind. We just got whacked. My boss is driving me nuts. I’m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don’t know what our Chinese partners are talking about. We’re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack’s years of iconic leadership and Suzy’s insights as former editor of the Harvard Business Review, their new database of knowledge infuses The Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now. |
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The General Theory Of Employment, Interest, And Money by  John Maynard Keynes From one of the most influential economists of the modern era, Keynes and his "General Theory" shaped economic thought and government policies for decades to come. Out of this magnum opus arose the Keynesian school of economics. Keynes argues that the level of employment in a modern economy was determined by three factors: the marginal propensity to consume (income that people chose to spend on goods and services), the marginal efficiency of capital (the rate used to see whether investments are worthy) and the rate of interest. This work has enormous implications to the present day in understanding the policies and that have shaped the current environment. "The General Theory is nothing less than an epic journey out of intellectual darkness. That, as much as its continuing relevance to economic policy, is what makes it a book for the ages. John Maynard Keynes Is The Great British Economist Of The Twentieth Century Whose Hugely Influential Work The General Theory Of Employment, Interest And Money Is Undoubtedly The Century S Most Important Book On Economics Strongly Influencing Economic Theory And Practice, Particularly With Regard To The Role Of Government In Stimulating And Regulating A Nation S Economic Life. |
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Compiled by an expert team of accountants, 78 Tax Tips For Canadians For Dummies offers practical tax planning strategies. These individual tips offer straightforward advice and insight that will save readers aggravation and money. |
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* Includes Dynamic Chapter Linking For Premium Navigation * Before emigrating to America, Darvas studied economics at the University of Budapest. Arriving in the US in 1951, Darvas trained with his half-sister, Julia, to be a ballroom dancer, becoming extremely successful & touring the world by 1956. He discovered investing in 1952, when a Toronto nightclub, unable to pay him in cash, instead paid him with shares. It was on a two-year tour of the world that he initially developed his 'Darvas Box' method of screening stocks, a method of picking stocks based on the stock's price & volume, later going on to refine this to remove any human element from his trading to substantial success. Nicolas Darvas is regarded as one of the best traders in the history of the market & his method, whilst complicated and difficult to master, has been rigorously tested and has been found to be one of the best trading systems yet developed. It is a first hand account of how Nicolas Darvas did this in the space of about 2 years. |
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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. |
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc. |
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26年實戰經驗教你真正有用的方法,不多走冤枉路。 12招判斷多空轉折的方法,讓你聰明掌握進出場點時機。 散戶為何會賠錢? 因為多空轉折出現了卻不會判斷,進場比人晚,退場更晚,獲利頂多小賺,虧損卻是大賠! 跟著蔡森,不用複雜的技術分析,光看線型搭配價量結構,就能精準抓出多空轉折,跟大戶主力一起進場,輕鬆賺飽荷包。 投資年獲利50%不是夢,就靠蔡森這12招判斷多空、掌握轉折的方法! 面對瞬息萬變的金融市場,觀念和時機是獲利的關鍵,因此建立正確的觀念,以及準確掌握時機,才能在實戰中,小賠大賺,累積出可觀獲利。本書淬煉出蔡森26年的投資經驗中,最重要的觀念與操作時機的判斷方法。不教困難的指標,更不使用複雜的交易法則,僅用量價關係配合型態做判斷,蔡森大方公開自己12大招獲利法,以及實戰的操作策略,讓你認識方法後,馬上可以在實戰的例題中得到驗證,進而輕鬆掌握未來行情。 本書特色 ◎波段隨勢操作嚴守停損→作單不需盯盤 ◎圖解12招多空判定法→簡單易懂易學 ◎實戰線圖搭配操作說明→盡收大師智慧 ◎停損停利的規劃解釋→獲利訣竅大公開 作者簡介 蔡森 知名人氣財經部落客,專職投資人,電視台財經節目57金錢爆的首席貴賓,市場資歷約26年。 民國76年進入金融市場,民國85-90年受雇於投顧公司,任職期間從未讓公司有過虧損,89年台灣首次政黨輪替,萬點之上的崩盤長空行情,以精準的眼光讓他在投顧界一戰成名,獲利數千萬,提早在40歲輕鬆退休。 部落格:蔡森--隨勢而為--技術分析::ts888.blogspot.tw/ |
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Бестселлер №1 в мире «Богатый папа, бедный папа»! Уникальную книгу Роберта Кийосаки в России представляет издательство Попурри! Роберт Кийосаки убежден в том, что современная система школьного образования не дает действительно нужных для жизни знаний – знаний о деньгах. Все это приводит к тому, что мы вынуждены всю жизнь работать за деньги и зарабатывать их для других. И это вместо того, чтобы заставить работать деньги на себя! В центре книги – история самого Кийосаки. Его воспитывали два папы. Один - бедный - государственный служащий, второй - богатый - бизнесмен, ставший одним из самых влиятельных людей на Гавайских островах. Маленький Роберт выбрал путь, предложенный Богатым папой, и добился того, что стал финансово обеспеченным человеком. И теперь он готов делиться секретами своего успеха. А они работают, ведь неслучайно его бестселлер считают обязательным чтением для миллионеров! |
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The perfect prospect. The perfect presentation. And our prospect says, “No.” What happened? Our prospect did not connect with or understand our presentation. Our presentation is clear to us, but our prospect understands the world differently. Yes, our prospect understands a different language. There are four different color personalities, and each of those personalities interprets our world differently. They have their own viewpoint and their own language. They make their decisions based upon their viewpoint, and the language we use to present to them has to match their personality. When we talk their language, magic happens. Our prospects understand and appreciate what we offer them. Once we have this connection, prospecting, selling, sponsoring, and presenting are easy. Learning the other color personalities’ languages is easy. We simply modify our most common phrases to match their viewpoints. If our yellow personality prospect wants to serve and help the world, then why not present our opportunity from that viewpoint? It is just that easy. In this book we will quickly learn the different personalities and how to identify them. Then, we will learn proven phrases for connecting, prospecting, selling, and sponsoring for each color personality. The reactions of our prospects will be amazing. As network marketing leaders, we want to move people to take positive actions. Using their own color language is how we will do it. |
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You can achieve your business dream. Beat the odds as you learn from the best - including Henry Ford, Steve Jobs, and Bill Gates - and turn your idea into an amazing and profitable enterprise. The Business Book helps you over the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. It is a plain-speaking visual guide to 80 of the most important commerce theories including chaos theory, critical path analysis, market mapping, and the MABA matrix. Its graphics and flow diagrams demystify complicated concepts and explain the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point" or Michael Porter's "five forces". It shows that you can succeed with stories of rags-to-riches entrepreneurs, including the founders of Hewlett-Packard, who began their global enterprise from their garage. Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality. Series Overview : Big Ideas Simply Explained series uses creative design and innovative graphics along with straightforward and engaging writing to make complex subjects easier to understand. With over 7 million copies worldwide sold to date, these award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject. |
