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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com. |
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In Human-Centered AI, Professor Ben Shneiderman provides an optimistic realist's guide to how artificial intelligence can be used to augment and enhance humans' lives. |
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Inducted into the Cybersecurity Canon Hall of Fame, The CISO Desk Reference Guide, Volumes 1 and 2, are written specifically for CISOs and will become trusted resources for you, your teams, and your colleagues in the C-suite. These easy-to-use guides are also perfect for recently hired or newly promoted CISOs, individuals aspiring to become CISOs, as well as business and technical professionals interested in the topic of cybersecurity. The different perspectives offered by the authors in this two-volume set can be used as standalone refreshers, and the five immediate next steps for each chapter give the reader a robust set of actions based on decades of relevant experience that will help you strengthen your cybersecurity programs. Best purchased together, volumes 1 and 2 provide 18 chapters spanning topics including organizational structure, regulatory and compliance, risk management, cybersecurity policy, metrics, working with your board, awareness training, threat intel, incident response, and much more, culminating with a guide to building your strategic plan. We hope you like the CISO Desk Reference Guide. |
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Libérez tout le potentiel de l’appareil photo de votre iPhone 14 Pro Max — même si vous êtes débutant ! Vous avez du mal à obtenir des photos époustouflantes avec votre iPhone 14 Pro Max ? Des réglages compliqués et des occasions manquées vous frustrent ? Que vous soyez novice en photographie sur smartphone ou que vous souhaitiez maîtriser les bases de l’appareil photo de l’iPhone 14 Pro Max, ce guide utilisateur pour débutants est votre allié indispensable pour capturer des images magnifiques à chaque cliché. Ce manuel pas à pas vous explique tout ce que vous devez savoir — des réglages de l’appareil photo de l’iPhone 14 Pro Max, expliqués clairement et simplement, aux astuces professionnelles pour la photographie sur iPhone. Vous découvrirez comment exploiter pleinement votre appareil, que vous preniez des photos spontanées, des portraits parfaits ou des paysages saisissants. Dans ce guide, vous trouverez : Des instructions détaillées pour utiliser efficacement les fonctionnalités de l’appareil photo de l’iPhone 14 Pro Max Des raccourcis et outils cachés éprouvés pour accélérer votre flux de travail Une explication accessible des fonctions avancées comme le Mode Nuit, le Mode Portrait et le HDR Des conseils spécialement conçus pour les utilisateurs de tous âges — parfaits pour débutants comme pour seniors Des tutoriels pas à pas pour ajuster les réglages de l’appareil photo, y compris l’exposition, la mise au point et le zoom Des idées créatives et astuces pour sublimer vos photos et vous démarquer sur les réseaux sociaux Des conseils simples pour maîtriser la photographie sur iPhone 14 Pro Max sans matériel coûteux ni applications compliquées Que vous souhaitiez photographier comme un pro ou simplement prendre de meilleures photos pour vos souvenirs de famille, ce guide simplifie la démarche et vous donne confiance derrière l’objectif. Ne laissez plus place au hasard, commencez à créer ! Avec ce tutoriel pour l’appareil photo de l’iPhone 14 Pro Max entre vos mains, vous ne manquerez plus aucun instant — vous le capturerez magnifiquement. Prenez le contrôle de votre photographie dès aujourd’hui — cliquez sur « Acheter maintenant » et transformez vos compétences avec l’iPhone 14 Pro Max pour toujours ! |
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Python Crash Course is the world’s bestselling programming book, with over 1,500,000 copies sold to date! Python Crash Course is the world’s best-selling guide to the Python programming language. This fast-paced, thorough introduction will have you writing programs, solving problems, and developing functioning applications in no time. You’ll start by learning basic programming concepts, such as variables, lists, classes, and loops, and practice writing clean code with exercises for each topic. You’ll also learn how to make your programs interactive and test your code safely before adding it to a project. You’ll put your new knowledge into practice by creating a Space Invaders–inspired arcade game, building a set of data visualizations with Python’s handy libraries, and deploying a simple application online. As you work through the book, you’ll learn how to: Use powerful Python libraries and tools, including pytest, Pygame, Matplotlib, Plotly, and DjangoMake increasingly complex 2D games that respond to keypresses and mouse clicksGenerate interactive data visualizations using a variety of datasetsBuild apps that allow users to create accounts and manage their own data, and deploy your apps online Troubleshoot coding errors and solve common programming problems New to this edition : This third edition is completely revised to reflect the latest in Python code. New and updated coverage includes VS Code for text editing, the pathlib module for file handling, pytest for testing your code, as well as the latest features of Matplotlib, Plotly, and Django. If you’ve been thinking about digging into programming, Python Crash Course will provide you with the skills to write real programs fast. Why wait any longer? Start your engines and code! Covers Python 3.x |
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The system design interview is considered to be the most complex and most difficult technical job interview by many. This book provides a step-by-step framework on how to tackle a system design question. It provides many examples to illustrate the systematic approach with detailed steps that you can follow. What’s inside? - An insider’s take on what interviewers really look for and why. - A 4-step framework for solving any system design interview question. - 15 real system design interview questions with detailed solutions. - 188 diagrams to visually explain how different systems work. Table Of Contents Chapter 1: Scale From Zero To Millions Of Users Chapter 2: Back-of-the-envelope Estimation Chapter 3: A Framework For System Design Interviews Chapter 4: Design A Rate Limiter Chapter 5: Design Consistent Hashing Chapter 6: Design A Key-value Store Chapter 7: Design A Unique Id Generator In Distributed Systems Chapter 8: Design A Url Shortener Chapter 9: Design A Web Crawler Chapter 10: Design A Notification System Chapter 11: Design A News Feed System Chapter 12: Design A Chat System Chapter 13: Design A Search Autocomplete System Chapter 14: Design Youtube Chapter 15: Design Google Drive Chapter 16: The Learning Continues |
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This seminal book injects the topic of superintelligence into the academic and popular mainstream. What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? In a tour de force of analytic thinking, Bostrom lays a foundation for understanding the future of humanity and intelligent life. |
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Companies that don't use AI will soon be obsolete. From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future. |
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Straightforward guidance on the AI tool that's built into Windows, Microsoft 365, and more Microsoft is enhancing all its most widely used productivity software—including Windows and apps like Word and Excel—with the power of AI. And now you can learn to make the most of this revolutionary new tool with Microsoft Copilot For Dummies! You'll discover how to write Copilot-friendly prompts, enhance output with integrated Copilot tools, and how to apply Copilot functions to project management and other specific tasks and disciplines. In the book, you'll find out how to: Use text or your voice to prompt reliable results from Microsoft Copilot Customize Microsoft Copilot to respond to your unique needs and demands Add plug-ins to the Microsoft Copilot service to extend its functionality even more Learn to supercharge your efficiency with Microsoft Copilot For Dummies. This book is perfect for professional and home users of Windows, Microsoft 365, and other Microsoft products and software who want to increase their productivity. Grab a copy today! |
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The first and most trustworthy guide to the hot new social media platform Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import your contacts, control your feed, and share content, with easy-to-follow instructions. This book also shows you how to manage who can contact you and access your content, so you can avoid bots, trolls, and other unsavory characters. For business owners, this Dummies guide is a breath of fresh air—learn how to set up Bluesky for your business and enjoy a peaceful and profitable social experience. Discover how Bluesky differs from the other social media apps out there Create a profile, make connections, share your content, and build a following Take control of your social media experience with access and content settings Connect with users by exploring custom lists and feeds Refugees from other social media sites, as well as social media beginners, can find out what it's like to be social without the downsides, thanks to Bluesky For Dummies. |
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"Unreal Engine Pro: Advanced Development Secrets" is an indispensable guide for seasoned game developers aiming to master the complexities of the Unreal Engine. This book reveals the lesser-known techniques and strategies used by professionals in the creation of AAA games, offering an insider's view into high-level game development. The guide delves deep into advanced topics, such as custom engine modifications, high-fidelity graphics rendering, and sophisticated AI algorithms. It provides a comprehensive exploration of how to leverage the full potential of Unreal Engine to create visually stunning and technically impressive games. A major focus of the book is on performance optimization, crucial for the smooth running of high-end games. It offers insights into efficient coding practices, resource management, and hardware utilization, ensuring developers can push the boundaries of game performance. In addition to traditional game development, "Unreal Engine Pro" covers emerging areas like virtual and augmented reality. It guides readers through the nuances of developing for VR and AR platforms, from conceptualization to implementation, providing practical tips for creating immersive and interactive experiences. Each chapter includes real-world case studies from notable game projects, offering readers a glimpse into the development processes of top-tier studios. These insights are accompanied by hands-on tutorials and advanced tips, allowing readers to apply the learned concepts to their own projects. The book also emphasizes the importance of artistic vision in game development, discussing how technical expertise can be fused with creative design to produce groundbreaking games. It encourages developers to think innovatively and push the creative limits of the Unreal Engine. For game developers who aspire to be at the forefront of the industry, "Unreal Engine Pro: Advanced Development Secrets" is a treasure trove of knowledge. It is an essential resource for anyone seeking to excel in the art and science of Unreal Engine game development. |
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Organizations are increasingly transitioning to IPv6, the next generation protocol for defining how devices of all kinds communicate over networks. Now fully updated, IPv6 Fundamentals offers a thorough, friendly, and easy-to-understand introduction to the knowledge and skills you need to deploy and operate IPv6 networks. Leading networking instructor Rick Graziani explains all the basics simply and clearly, step-by-step, providing all the details you’ll need to succeed. You’ll learn why IPv6 is necessary, how it was created, how it works, and how it has become the protocol of choice in environments ranging from cloud to mobile and IoT. Graziani thoroughly introduces IPv6 addressing, configuration options, and routing protocols, including EIGRP for IPv6, and OSPFv3 (traditional configuration and with address families). Building on this coverage, he then includes more in-depth information involving these protocols and processes. This edition contains a completely revamped discussion of deploying IPv6 in your network, including IPv6/IPv4 integration, dynamic address allocation, and understanding IPv6 from the perspective of the network and host. You’ll also find improved coverage of key topics such as Stateless Address Autoconfiguration (SLAAC), DHCPv6, and the advantages of the solicited node multicast address. Throughout, Graziani presents command syntax for Cisco IOS, Windows, Linux, and Mac OS, as well as many examples, diagrams, configuration tips, and updated links to white papers and official RFCs for even deeper understanding. Learn how IPv6 supports modern networks encompassing the cloud, mobile, IoT, and gaming devices  Compare IPv6 with IPv4 to see what has changed and what hasn’t  Understand and represent IPv6 addresses for unicast, multicast, and anycast environments  Master all facets of dynamic IPv6 address allocation with SLAAC, stateless DHCPv6, and stateful DHCPv6  Understand all the features of deploying IPv6 addresses in the network including temporary addresses and the privacy extension  Improve operations by leveraging major enhancements built into ICMPv6 and ICMPv6 Neighbor Discovery Protocol  Configure IPv6 addressing and Access Control Lists using a common topology  Implement routing of IPv6 packets via static routing, EIGRP for IPv6, and OSPFv3  Walk step-by-step through deploying IPv6 in existing networks, and coexisting with or transitioning from IPv4 |
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Le livre est un guide d'utilisation de l'appareil photo de l'iPhone 14 Pro Max, avec des instructions claires sur la manière d'utiliser l'appareil photo et ses fonctionnalités. |
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"Mastering Visual Studio Code: Navigating the Future of Development" is an essential guide for developers seeking to harness the full potential of Visual Studio Code, the popular code editor from Microsoft. This comprehensive book offers an in-depth exploration of the features, extensions, and customization options that make Visual Studio Code a powerful tool for modern software development. Written by an experienced software engineer, this book begins with the basics of Visual Studio Code, making it accessible even to those new to this environment. It then delves into more advanced topics, ensuring that even seasoned developers find valuable insights and tips. Throughout the book, readers will discover practical strategies for improving their coding efficiency and productivity. Key features of the book include: A thorough introduction to Visual Studio Code, including its interface, primary functions, and core features. Step-by-step guidance on setting up and customizing your development environment to suit individual or team needs. Detailed exploration of extensions and plug-ins that enhance functionality, with recommendations tailored to different programming languages and frameworks. Advanced techniques for code navigation, debugging, version control integration, and remote development. Practical tips for optimizing workflow, from keyboard shortcuts to utilizing the integrated terminal effectively. Insights into the future of software development with Visual Studio Code, including upcoming features and trends. With clear explanations and real-world examples, "Mastering Visual Studio Code" is more than just a manual; it's a roadmap for navigating the evolving landscape of software development. Whether you're a beginner looking to get started with Visual Studio Code or an experienced developer aiming to refine your skills, this book is an invaluable resource. The book also addresses the collaborative aspect of software development, offering guidance on how to use Visual Studio Code for team projects and remote work. It provides best practices for using version control systems like Git, enabling readers to manage their codebases effectively. Moreover, "Mastering Visual Studio Code" takes a forward-looking approach, discussing how Visual Studio Code is likely to evolve and how developers can stay ahead of the curve in an ever-changing technological world. Embark on your journey to mastering Visual Studio Code and elevating your development skills with this comprehensive and insightful guide. |
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Revamp your social media feed and gain thousands of followers. Find the secret sauce in How To Make Your Food Famous . This informed, practical guide shows you how to level up your photography, create engaging video content, negotiate social media, and establish yourself as a leading foodfluencer. Conquer this in-demand content space with secrets from the biggest foodie voices on Instagram and TikTok , showing you why – and how – the phone eats first.   Make your photos and videos delicious and appealing with cropping, lighting, and storytelling Attract thousands of followers to your account , by using rarely discussed secrets and hacksLearn from over 40 of the world’s most followed food accounts, including Pigtoria Secrets, George’s Bakery, Flouring Kitchen, Between Spoonfuls, The Korean Vegan and That Health Junkie  Become the next big thing in the world of online food . Whether you’ve just started your own business, you’re a restaurant owner, a blogger, or you just want to show off your culinary skills, How to Make Your Food Famous will have the world hungry for more. |
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Nintendo's goal was to give players the best graphics possible, for this it will partner with one of the biggest players in computer graphics to produce the ultimate graphics chip. The result was a nice-looking console for the family... and a 500-page manual for the developer. Don't worry, I promise you this article will not be that long... Enjoy! Architecture of Consoles: A Practical Analysis Looking at the evolution of video game consoles is fascinating. While conventional PCs tend to evolve 'incrementally', new generations of consoles introduce completely new ways of working. What you see here is a series of articles that will hopefully uncover the rationale behind the latest trends in technology. They will also demonstrate why each system can't be summarised by its 'bits', megahertz, amount of RAM and whatnot. This is not a developer manual, just an in depth introduction to how each system worked internally. Bear in mind that tech has gotten really complicated lately, so if you struggle to follow my latest articles, try reading the early ones first. They introduce many concepts and definitions that are constantly revisited. Basic knowledge of computing is preferable, however, I try really hard to adapt my content for wider audiences, so please don't be afraid to give it a try! About this edition This edition originates from the article initially published on my personal website, it's been re-styled to take advantage of the capabilities of eBook documents. While identical content-wise, interactive widgets have been simplified to work with a static environment - in other words, anything that physical pages allow us :), though these will offer a link to the original article in case the reader wants to try the 'full version'. Please keep this in mind when you see references to interactivity throughout the writings. |
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For web developers and other programmers interested in using JavaScript, this bestselling book provides the most comprehensive JavaScript material on the market. The seventh edition represents a significant update, with new information for ECMAScript 2020, and new chapters on language-specific features. JavaScript: The Definitive Guide is ideal for experienced programmers who want to learn the programming language of the web, and for current JavaScript programmers who want to master it. |
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What if the most powerful social network in the world… didn't have any profiles, followers, or feeds? You never signed up. You never followed anyone. And yet—here you are, thinking through it, speaking into it, relying on it. This isn't a social network made of people. It's a social network made of human presence—mediated by a machine. In this compact and thought-provoking book, Alex Sakiz traces the silent transformation of how we communicate, connect, and think. From the broadcast age to the rise of ambient intelligence, he explores the emergence of a new architecture of interaction—one where conversations are co-authored, cognition is accelerated, and every idea is shaped by a collective you can't see. This isn't the future of social media. It's the network where no one meets—but everyone is heard. |
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As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You’ll find new chapters on SQL and big data, analytic functions, and working with very large databases. Each chapter presents a self-contained lesson on a key SQL concept or technique using numerous illustrations and annotated examples. Exercises let you practice the skills you learn. Knowledge of SQL is a must for interacting with data. With Learning SQL, you’ll quickly discover how to put the power and flexibility of this language to work. Move quickly through SQL basics and several advanced featuresUse SQL data statements to generate, manipulate, and retrieve dataCreate database objects, such as tables, indexes, and constraints with SQL schema statementsLearn how datasets interact with queries; understand the importance of subqueriesConvert and manipulate data with SQL’s built-in functions and use conditional logic in data statements |
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Whether you're a Mac newbie or upgrading to the latest OS, this guide is designed to walk you through the essentials. For those seeking a comprehensive manual detailing every conceivable Mac function, you might want to continue your search. This book's aim is to highlight the most potent and practical features that you'll frequently use. Delve inside, and you'll uncover insights on: What's new to macOS SequoiaHow you do all those Windows "things" on a MacUsing WidgetsStage ManagerUsing SiriSetting up Internet and EmailUsing Control CenterDownloading / Updating appsOrganizing photosUsing Safari, Tab Groups, and profilesUsing Game ModeProtecting your privacyManaging your passwordsSending, replying, and pinning messagesMultitaskingAnd much, much more! Are you geared up to explore the novelties of the new macOS? Let the journey begin! Note: This book is not endorsed by Apple, Inc. and should be considered unofficial. The manual is based on "Decode macOS Sequoia" by the same author, but with some added content and a larger print. |
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Start building beautiful web applications in JavaScript with the bestselling introduction to the language, updated with new features, fresh exercises, and fun projects. JavaScript, the programming language that allows us to add programs to web pages, lies at the heart of almost every modern web application, from social media sites to browser-based games. Just about every device can run it, making it a great choice for writing universally useful code. The fourth edition of this classic textbook takes you on a journey through the language of the web, starting from its basic elements and building up to engaging, complete programs. The author’s personal experiences from years of maintaining popular open source projects enliven the text with practical insights and examples.  This edition of Eloquent JavaScript updates the book to describe the 2024 version of JavaScript, and shifts the attention given to some topics to better reflect current development practices. The text takes a practical approach to teaching, rooting theory in plenty of motivating examples. The first half of the book describes the fundamentals of the language, whereas the second half shows how to apply it in two programming environments: the web browser and Node.js. Five project chapters show how to build bigger programs, working through these projects in a piecemeal, conversational way. They include a pathfinding robot, a small programming language, a platform game, a pixel drawing program, and a simple dynamic website. Exercises provided at the end of most chapters will challenge you to creatively apply the concepts and techniques introduced. The book’s companion website provides an interactive environment for working on these exercises and playing with the example programs. Whether you’re looking to learn JavaScript or to deepen your programming skills, you’ll find this book full of stimulating material. Updated to ECMAScript 2024 |
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Whether creating ebooks from TXT files or word processor documents or converting existing print publications to EPUB, the basics are all the same. You must learn to think in terms of EPUB, to reevaluate how your content is organized, and to know how to structure it using InDesign’s built-in tools in order to produce well organized, readable ebooks. The yellow brick road to becoming a wizard of ebook production starts with this chapter and proceeds through the next several chapters, creating progressively more interesting, more marketable ebooks and other EPUB-based publications. In this chapter, you will learn about the following: Creating an eBook from Scratch Testing Your EPUB Styling Your eBook Converting a Print Publication to an eBook Setting the Reading Order of Text, Images, and More |
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Teaching you everything you need to know about iCloud, Apple's revolutionary back-up and sync service, iCloud for Beginners guides you through every essential element. From how to set-up your free iCloud account to sharing your information across your Apple devices, these easy-to-follow guides and step-by-step tutorials will show you exactly how to get the most out of your iPad, iPhone and Mac. Designed by experts as an accessible, friendly guide to world-beating software and devices, the For Beginners series will help give you the confidence to learn everything you need to know. Clear, easy-to-understand and comprehensive, For Beginners’ first class tutorials, features and reviews are created with you in mind, ready to give you the tools you need to get the most out of your new passion. |
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We all like to think we're pretty savvy when it comes to using our Macs, and in the case of the typical Macworld reader, that's usually true. But there's a funny thing we've noticed when we talk even to veteran Mac users: There's almost always some essential stuff—basic things that would make their Mac use easier or more efficient—that they've either forgotten or never learned.  So we got some Macworld editors and contributors together and asked: What are the things that every Mac user should know how to do? Not the really basic stuff—Command-C, Command-V, and so on—but the skills and knowledge that mark you as Mac-literate. After much pondering and discussion, we came up with a list of 100 items that fit the bill. Those skills run the gamut from startup to shutdown: they include smart ways to manage files and accounts, search, and customize your Mac.  We'll bet that you already know many of them. But we'll also bet that you don't know them all. And if you can really, honestly say that you knew every one, you're a whole lot savvier than any of us. |
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Hello iPad Tips & Tricks shows you over 50 iPad secrets only iPad pros know. Did you know: • In the Camera app, you can take a picture by pressing the volume up button? • In Mail, to see your drafts, you can hold down the Compose new message button? • You can get Emoji on your iPad keyboard? There are tons of great features you'll discover and love your iPad even more. |
