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iTunes Store: Top 25 Books in Business & Personal Finance 2025-08-31

Herb Cohen - You Can Negotiate Anything artwork You Can Negotiate Anything
The Groundbreaking Original Guide to Negotiation
Herb Cohen
Genre: Management & Leadership
Price: $9.99
Publish Date: January 29, 2019
Publisher: Citadel Press
Seller: Kensington Publishing Corp.

Over one million copies sold and nine months on the  New York Times  bestseller list! For readers of the bestsellers  Atomic Habits  and  Never Split the Difference — this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results! YES, YOU CAN WIN! Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term "win-win" in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation. No matter who you're dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master. "Flawlessly organized." — Kirkus Reviews



Morgan Housel - The Psychology of Money artwork The Psychology of Money
Timeless lessons on wealth, greed, and happiness
Morgan Housel
Genre: Personal Finance
Price: $21.99
Publish Date: September 08, 2020
Publisher: Harriman House Ltd
Seller: Harriman House Ltd

Over 8 million copies sold around the world. The original book from Morgan Housel, the New York Times bestselling author of Same As Ever. Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money – investing, personal finance, and business decisions – is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics.



James Clear - Atomic Habits artwork Atomic Habits
An Easy & Proven Way to Build Good Habits & Break Bad Ones
James Clear
Genre: Management & Leadership
Price: $16.99
Publish Date: October 16, 2018
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

The #1 New York Times bestseller. Over 25 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy);overcome a lack of motivation and willpower;design your environment to make success easier;get back on track when you fall off course;...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.



David Epstein - Inside the Box artwork Inside the Box
How Constraints Make Us Better
David Epstein
Genre: Management & Leadership
Price: $18.99
Expected Publish Date: May 05, 2026
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

How to do more with less and use limits to stimulate creativity, innovation, and collaboration, from the #1 New York Times bestselling author of Range We live in a world that gives us seemingly infinite choices and values freedom above all else. We have an unprecedented number of options regarding what to do, who to be, and how to spend our time. All that choice is wonderful; it is also overwhelming. The irony is that total freedom can be paralyzing, and unlimited resources don’t necessarily lead to the biggest breakthroughs. In fact, overvaluing complete freedom can be disastrous for everything from starting a company to harnessing creativity to finding personal satisfaction. David Epstein argues that all of us—individuals, businesses, institutions, even societies—can benefit from narrowing our options. He dives into the science and practice of constraints, exploring exactly when and how guardrails can be beneficial, whether we’re working with limited resources or using self-imposed boundaries to tap unexpected wells of focus and innovation. Original, galvanizing, and deeply researched, Inside the Box tells absorbing stories of people and organizations that embraced constraints to transform themselves, and the world—as well as a few that struggled from a lack of limits. Epstein celebrates the surprising potential of hard deadlines, boring goals, and unexpected obstacles. He reveals how boundaries create breakthroughs, and how setting the right constraints can help you become the most creative, productive, and satisfied version of yourself.



Larry Senn - The Mood Elevator artwork The Mood Elevator
Take Charge of Your Feelings, Become a Better You
Larry Senn
Genre: Business & Personal Finance
Price: $15.99
Publish Date: October 17, 2023
Publisher: Berrett-Koehler Publishers
Seller: OpenRoad Integrated Media, LLC

"Powerful . . . both a personal self-improvement guide and a manual for enlightened executives who want to run emotionally healthy organizations." — Foreword Review s   Enjoy the Ride!   We all ride the Mood Elevator up and down every day. How well we do it impacts our relationships, our personal effectiveness, our career, and our experience of life. Most people take that ride for granted—but what if we knew the right buttons to push to move to the top?   In this very practical guide, Larry Senn provides an operating manual to keep you out of the emotional basement. He shows how to interrupt negative thought patterns that keep you stuck on a lower floor—depressed, stressed, anxious, judgmental—and move higher by cultivating mental attitudes like curiosity and gratitude. Through Senn's decades of work as a consultant, The Mood Elevator has been enthusiastically embraced by hundreds of thousands of people around the world. By sharing his work with a wider audience, Senn hopes to help all of us live life at our best.   "Larry Senn and the concepts he teaches, like the Mood Elevator, have had a profound impact on my career, on the success of Yum! Brands around the world, and on me personally." —David Novak, former Chairman and CEO, Yum! Brands, and author of O Great One!   "Larry's tools for teaching leaders how to do the 'right people things' leaves an indelible mark on the emotional IQ of any business enterprise. The Mood Elevator has become an important part of the nomenclature of the three companies I've run." —Mark Frissora, President and CEO, Caesars Entertainment



Alex Hormozi - $100M Money Models artwork $100M Money Models
How To Make Money
Alex Hormozi
Genre: Marketing & Sales
Price: $19.99
Publish Date: August 20, 2025
Publisher: Acquisition.com, LLC
Seller: Acquisition.com, LLC

*Guinness World Record: Fastest Selling Non-Fiction Book in History* ** OVER 4,000,000 COPIES SOLD IN THE $100M SERIES!! ** This book will show you the art of getting more customers to spend more money faster. If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I’m not a happiness guru, a fitness guru, an investing guru, or anything else. But, I can show you how to accelerate cash flow in a business - in other words - get more customers to spend more money in less time (over & over again). I know because it’s all I’ve done in my adult career. I crossed $100M net worth by age 31. Today: I buy and scale companies at my family office Acquisition.com. My side hustle: I make content showing how we do it. My joke life goal is to be the most jacked billionaire. My real-life goal is to die with nothing left to give. A little more about the book if you want that… A Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages: Stage I: Get Cash - Attraction Offers get more customers for less Stage II: Get More Cash - Upsell & Downsell Offers make more money from them faster Stage III: Get The Most Cash - Continuity Offers maximize their total money spent In real life, it happens like this... First, I get customers reliably. Then, I make sure they pay for themselves reliably. Then, I make sure they pay for other customers reliably. Then, I start maximizing each customer’s long-term value. Then, I spend as many advertising dollars as I can to print as much money as possible. This is my cookbook for making money. It took me over a decade to learn all these tactics. It’ll take you three hours. Use responsibly. Enjoy. If you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself. Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from use of this material



Mark Carney - Values artwork Values
Building a Better World for All
Mark Carney
Genre: Economics
Price: $16.99
Publish Date: March 16, 2021
Publisher: McClelland & Stewart
Seller: Penguin Random House Canada

NATIONAL BESTSELLER • Winner of the 2021 National Business Book Award • Shortlisted for the 2021 Donner Prize A bold and urgent argument by the Prime Minister of Canada and former bank governor on the radical, foundational change that is required if we are to build an economy and society based not on market values but on human values. Our world is full of fault lines—growing inequality in income and opportunity; systemic racism; health and economic crises from a global pandemic; mistrust of experts; the existential threat of climate change; deep threats to employment in a digital economy with robotics on the rise. These fundamental problems and others like them, argues Mark Carney, stem from a common crisis in values. Drawing on the turmoil of the past decade, Mark Carney shows how “market economies” have evolved into “market societies” where price determines the value of everything.  When we think about what we, as individuals, value most highly, we might list fairness, health, the protection of our rights, economic security from poverty, the preservation of natural diversity, resources, and beauty. The tragedy is, these things that we hold dearest are too often the casualties of our twenty-first century world, where they ought to be our bedrock.  In this profoundly important new book, Mark Carney offers a vision of a more humane society and a practical manifesto for getting there. How we reform our infrastructure to make things better and fairer is at the heart of every chapter, with outlines of wholly new ideas that can restructure society and enshrine our human values at the core of all that we build for our children and grandchildren.



Tom Hougaard - Best Loser Wins artwork Best Loser Wins
Why Normal Thinking Never Wins the Trading Game – written by a high-stake day trader
Tom Hougaard
Genre: Investing
Price: $33.99
Publish Date: August 16, 2022
Publisher: Harriman House Ltd
Seller: Harriman House Ltd

Best Loser Wins is an intimate insight into one of the most prolific high-stake retail traders in the world. Tom Hougaard is the winner of multiple trading competitions and on one occasion traded £25,000 into more than £1 million over the course of a year. While the average retail trader risks £10 per point in the underlying asset, Tom Hougaard frequently risks up to £3,500 per point. This risk exposure requires a mindset that is out of the ordinary. Normal thinking leads to normal results. For exceptional results, traders must think differently. This book will guide and inspire you in ways no other trading book has. It is not about strategies and money management. It is about mind management. Tom Hougaard provides a unique and refreshingly personal account of how an ordinary trader elevated his game to incredible heights by focusing as much on his mental approach as on his technical analysis. Best Loser Wins explains how you, by thinking differently when you are trading, can elevate your game from mediocre and sporadic, to excellent and consistent. No amount of technical analysis will ever do that for you. Tom Hougaard says, “People don’t fail because they don’t know enough about technical analysis. They fail because they don’t understand what the markets are doing to their minds.” Best Loser Wins is an antidote to conventional and flawed thinking in trading, and a blueprint for a new belief system for traders who want to elevate their results to levels they never dreamed they could reach.



Steven D. Levitt & Stephen J. Dubner - Freakonomics Rev Ed artwork Freakonomics Rev Ed
A Rogue Economist Explores the Hidden Side of Everything
Steven D. Levitt & Stephen J. Dubner
Genre: Economics
Price: $11.99
Publish Date: February 17, 2010
Publisher: William Morrow
Seller: Harper Collins Canada Limited

The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new foreword Which is more dangerous: a gun or a swimming pool? Why do drug dealers still live with their moms? What do real estate agents and the KKK have in common? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of everything. The inner workings of a crack gang. The myths of campaign finance. The telltale marks of a cheating schoolteacher. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world. This 20th anniversary edition of the book includes a gorgeous new cover design and a new foreword by Stephen Dubner, reflecting on the unexpected impact Freakonomics has had on the world over the last two decades, as well as the New York Times Magazine profile Dubner wrote about Levitt that started it all.



Simon Sinek - Leaders Eat Last artwork Leaders Eat Last
Why Some Teams Pull Together and Others Don't
Simon Sinek
Genre: Management & Leadership
Price: $9.99
Publish Date: January 07, 2014
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

The  New York Times  bestseller by the acclaimed, bestselling author of  Start With Why  and  Together is Better . Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.  In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care.       Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.



Seth Godin - This Is Strategy artwork This Is Strategy
Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Seth Godin
Genre: Marketing & Sales
Price: $3.99
Publish Date: October 22, 2024
Publisher: Authors Equity
Seller: Simon & Schuster Canada

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing , comes an essential guide to thinking strategically in a complex, ever-changing world. "With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover how to: • Identify your "smallest viable audience" and make remarkable work they can't ignore • Understand and influence the systems shaping our world • Prioritize long-term thinking over instant gratification • Make smart, purposeful choices that shape a better tomorrow Who this book is for: • Leaders who want to think more deeply about their impact • Entrepreneurs tired of conventional business advice • Change-makers seeking lasting transformation in their career and community • Anyone feeling stuck in outdated systems and looking for a fresh perspective Strategy turns our effort into impact. Your journey to better thinking starts here.



Andrew Bustamante - Everyday Espionage: Winning the Workplace artwork Everyday Espionage: Winning the Workplace
Andrew Bustamante
Genre: Business & Personal Finance
Price: $0.99
Publish Date: November 20, 2017
Publisher: Andrew Bustamante
Seller: Andrew Bustamante

People make decisions every day based on direct influences like personal experience, formal education and religious beliefs. But people are less aware of the decisions they make based on indirect influences like ego, emotions and individual biases. In the world of big business, politics and international espionage, indirect influence rules the day. Espionage uses indirect influence to drive human behavior and win objectives. Everyday Espionage: Winning the Workplace takes proven espionage tactics and applies them to the corporate workplace, equipping readers to cultivate influence and win professional objectives. Espionage is no longer an art form reserved for covert operatives and deep cover agents. This book shows how the fundamentals of espionage can be learned and applied by anyone to achieve anything. Your mission starts today.



Brian Tracy - Eat That Frog! artwork Eat That Frog!
21 Great Ways to Stop Procrastinating and Get More Done in Less Time
Brian Tracy
Genre: Management & Leadership
Price: $1.99
Publish Date: July 29, 2025
Publisher: Berrett-Koehler Publishers
Seller: OpenRoad Integrated Media, LLC

Master the legendary personal productivity system that has transformed millions of lives worldwide. Tired of ending each day feeling like you accomplished nothing that truly mattered? Your biggest goals keep getting pushed aside by endless distractions? Legendary success and productivity coach Brian Tracy reveals the game-changing secret: eat your frogs first. Tackle your most challenging, most important task at the start of each day—everything else becomes easier. This isn't just another time management book. It's your blueprint for stopping procrastination and taking control. Tracy's battle-tested system gives you 21 powerful principles: Plan every day in advance like a proBreak overwhelming tasks into manageable piecesUpgrade key skills to accelerate resultsIdentify and eliminate constraintsBuild unstoppable momentum The fourth edition delivers brand-new tools: New chapter:  "Form New Habits, Become a New Person"—rewire your brain for automatic productivity Four "accelerators":  calendar organization, productivity, self-discipline, and task completion systems Complete discussion and action guide:  turn insights into immediate results The three essentials—decision, discipline, and determination—are within your reach. With practical action guides in every chapter, you'll transform overwhelm into achievement. Your most important goals are waiting. It's time to eat that frog.



Robert T. Kiyosaki - Rich Dad Poor Dad artwork Rich Dad Poor Dad
What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
Robert T. Kiyosaki
Genre: Personal Finance
Price: $10.99
Publish Date: April 11, 2017
Publisher: Plata Publishing, LLC.
Seller: Lightning Source, LLC

It's been nearly 25 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world. Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. 20 Years... 20/20 Hindsight In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time. In many ways, the messages of Rich Dad Poor Dad , messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago. As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective. Will there be a few surprises? Count on it. Rich Dad Poor Dad ... • Explodes the myth that you need to earn a high income to become rich • Challenges the belief that your house is an asset • Shows parents why they can't rely on the school system to teach their kids about money • Defines once and for all an asset and a liability • Teaches you what to teach your kids about money for their future financial success Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you. 20 Years... 20/20 Hindsight In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time. In many ways, the messages of Rich Dad Poor Dad , messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago. As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective. Will there be a few surprises? Count on it. Rich Dad Poor Dad ... • Explodes the myth that you need to earn a high income to become rich • Challenges the belief that your house is an asset • Shows parents why they can't rely on the school system to teach their kids about money • Defines once and for all an asset and a liability • Teaches you what to teach your kids about money for their future financial success



Steven D. Levitt & Stephen J. Dubner - Think Like A Freak artwork Think Like A Freak
Steven D. Levitt & Stephen J. Dubner
Genre: Business & Personal Finance
Price: $1.99
Publish Date: May 12, 2014
Publisher: HarperCollins Publishers
Seller: Harper Collins Canada Limited

Steven Levitt and Stephen Dubner single-handedly showed the world that applying counter-intuitive approaches to everyday problems can bear surprising results. Think Like a Freak will take readers further inside this special thought process, revealing a new way of approaching the decisions we make, the plans we create and the morals we choose. It answers the question on the lips of everyone who’s read the previous books: How can I apply these ideas to my life? How do I make smarter, harder and better decisions? How can I truly think like a freak? With short, highly entertaining insights running the gamut from “The Upside of Quitting” to “How to Succeed with No Talent,” Think Like a Freak is poised to radically alter the way we think about all aspects of life on this planet.



George S. Clason - The Richest Man in Babylon artwork The Richest Man in Babylon
9789387669369
George S. Clason
Genre: Business & Personal Finance
Price: $0.99
Publish Date: September 14, 2018
Publisher: GENERAL PRESS
Seller: Ingram DV LLC

The Richest Man in Babylon is considered as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.Providing financial wisdom through parables, 'The Richest Man in Babylon' was originally a set of pamphlets, written by the author and distributed by banks and insurance companies. These pamphlets were later bundled together, giving birth to a book. In this new rendering by Charles Conrad, the classic tale is retold in clear, simple language for today's readers. These fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.



Simon Sinek - Start with Why 15th Anniversary Edition artwork Start with Why 15th Anniversary Edition
How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Genre: Management & Leadership
Price: $2.99
Publish Date: October 29, 2009
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why . Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does.  People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it.   Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY.  With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.



Mark Douglas - Trading in the Zone artwork Trading in the Zone
Master the Market with Confidence, Discipline, and a Winning Attitude
Mark Douglas
Genre: Personal Finance
Price: $14.99
Publish Date: January 01, 2001
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money.  He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.



Robert T. Kiyosaki - Rich Dad Poor Dad artwork Rich Dad Poor Dad
What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!
Robert T. Kiyosaki
Genre: Personal Finance
Price: $10.99
Publish Date: September 18, 2015
Publisher: Plata Publishing, LLC.
Seller: Lightning Source, LLC

In Rich Dad Poor Dad, the #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his ‘poor dad,’ and the father of his best friend, the man who became his mentor and his ‘rich dad.’ One man was well educated and an employee all his life, the other’s education was “street smarts” over traditional classroom education and he took the path of entrepreneurship…a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads—these very different points of view of money, investing, and employment—shaped Robert’s thinking about money. Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad (and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world. Rich Dad Poor Dad will… • explode the myth that you need to earn a high income to become rich • challenge the belief that your house is an asset • show parents why they can’t rely on the school system to teach their kids about money • define, once and for all, an asset and a liability • explain the difference between good debt and bad debt • teach you to see the world of money from different perspectives • discuss the shift in mindset that can put you on the road to financial freedom



Simon Squibb - What's Your Dream? artwork What's Your Dream?
Find Your Passion. Love Your Work. Build a Richer Life.
Simon Squibb
Genre: Small Business & Entrepreneurship
Price: $16.99
Publish Date: January 21, 2025
Publisher: Crown
Seller: Penguin Random House Canada

#1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon Squibb From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? Is my 9-5 really what I want to do? What kind of job or business do I really want to pursue? Do I have the power to make it happen? With Simon Squibb’s incisive new book, you can make it happen. Simon Squibb is on a mission to help young entrepreneurs discover their passion and start their business. Drawing on the hard-won life lessons from Squibb’s years in the business world and his own personal life—from facing homelessness as a teenager to selling a multi-million pound business— What’s Your Dream? is the step-by-step guide to turn your dream venture into a reality. Squibb begins by providing a definition of a dream and continues on to introduce readers to a set of tools to build confidence and persevere through the barriers that stand in the way. Squibb will dissect the common pitfalls that block the way—being trapped by aspirations that aren’t true dreams, falling prey to popular myths that stop us from achieving our goals, giving into the fear that prevents us from taking action—and share the secrets to overcome them. Young entreprenuers will glean useful business insight, such as: • how to assess risk level, understanding not to take risks indiscriminately but to take them well • knowing how and when to quit so you can pivot and start again • how to create a community of super fans who will purchase and advocate for all of your products • how to grow your customers, and more Achieving wealth shouldn’t mean sacrificing your dreams and passions. This book can show you how.



Dr. Julia DiGangi - Energy Rising artwork Energy Rising
The Neuroscience of Leading with Emotional Power
Dr. Julia DiGangi
Genre: Management & Leadership
Price: $22.99
Publish Date: September 26, 2023
Publisher: Harvard Business Review Press
Seller: Lightning Source, LLC

Your success in life—at work and at home—rises when you harness the energy that powers your brain. A neuropsychologist explains how. Your drive to create change, catalyze impact, and build relationships all come from neuroelectrical energy—real, electrical impulses—firing in your brain. Who you are as a person depends on how you work with this energy. When this energy rises within you, you feel empowered and dynamic. But when this energy falls, you feel down, stressed, and defeated. You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case. To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections. When you start viewing your life less about the activities you do and more about the natural energies within and around you, your power to live and lead with impact grows exponentially. Energy Rising offers you a provocative and neuroscientifically accurate path to greater emotional power, influence, and connection, both at work and at home. DiGangi's lab and clinical work have been conducted at Harvard, Columbia, Georgetown University, the University of Chicago, DePaul, and the University of Illinois Chicago. Her fMRI and EEG research has helped business leaders, parents, couples, educators, and military leaders. Her work, rooted in resilience after extreme stress, will show you how to effectively deal with struggles you currently face. She tells the stories of business leaders, parents, couples—and even combat veterans and trauma survivors—who used the eight codes to rise. Get ready to feel your energy rising.



Nassim Nicholas Taleb - The Black Swan: Second Edition artwork The Black Swan: Second Edition
The Impact of the Highly Improbable Fragility"
Nassim Nicholas Taleb
Genre: Finance
Price: $15.99
Publish Date: April 17, 2007
Publisher: Random House Publishing Group
Seller: Penguin Random House Canada

NEW YORK TIMES BESTSELLER • The most influential book of the past seventy-five years: a groundbreaking exploration of everything we know about what we don’t know, now with a new section called “On Robustness and Fragility.” A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.” For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb will change the way you look at the world, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. Elegant, startling, and universal in its applications, The Black Swan is a landmark book—itself a black swan.



Ryan Holiday & Stephen Hanselman - The Daily Stoic artwork The Daily Stoic
366 Meditations on Wisdom, Perseverance, and the Art of Living
Ryan Holiday & Stephen Hanselman
Genre: Management & Leadership
Price: $17.99
Publish Date: October 18, 2016
Publisher: Penguin Publishing Group
Seller: Penguin Random House Canada

From the team that brought you The Obstacle Is the Way and Ego Is the Enemy , a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.



Jeff Booth - The Price of Tomorrow: Why Deflation is the Key to an Abundant Future artwork The Price of Tomorrow: Why Deflation is the Key to an Abundant Future
Jeff Booth
Genre: Economics
Price: $9.99
Publish Date: January 14, 2020
Publisher: Jeff Booth
Seller: Draft2Digital, LLC

We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance—and they are profoundly deflationary.Our economic systems were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made money from inefficiency. That era is over, but we keep on pretending that those economic systems still work.The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend—and with it, debt that we will never be able to pay back. As we try to artificially drive an economic system built for the past, we are creating more than just economic trouble.On our current path, our world will become profoundly more polarized and unsafe. We need to build a new framework for our local and global economies, and soon; we need to accept deflation and embrace the abundance it can bring. Otherwise, the same technology that has the power to bring abundance to us and our world will instead destroy it.In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology for 20 years, details the technological and economic realities shaping our present and our future, and the choices we face as we go forward—a potentially alarming, but deeply hopeful situation.



Benjamin Graham - The Intelligent Investor, Rev. Ed artwork The Intelligent Investor, Rev. Ed
The Definitive Book on Value Investing
Benjamin Graham
Genre: Personal Finance
Price: $16.99
Publish Date: March 17, 2009
Publisher: Harper Business
Seller: Harper Collins Canada Limited

“By far the best book on investing ever written.” — Warren Buffett The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions. The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing"—which shields investors from substantial error and teaches them to develop long-term strategies—has made The Intelligent Investor the stock market bible ever since its original publication in 1949. Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles. Vital and indispensable, this revised edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.



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